Strategies for High-Tech Firms
Marketing, Economic, and Legal Issues
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- $77.99
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- $77.99
Publisher Description
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
GENRE
Business & Personal Finance
RELEASED
2015
January 28
LANGUAGE
EN
English
LENGTH
248
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
2.4
MB
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