Apple Watch
The ultimate device
for a healthy life.
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The ultimate device
for a healthy life.
The new Black Unity Apple Watch band and matching face celebrate the unifying power of rhythm — designed by Black creatives and allies at Apple.
This collection celebrates the unifying power of rhythm. From the beat of a heart to the flow of creativity, rhythm is a universal element of the human experience.
The unique watch band weaves together the colors of the Pan‑African flag in a custom pattern, creating a striking lenticular effect. In motion, green appears to shift to red, revealing hints of yellow in the transition — as if by magic.
As you raise your wrist to check the time, abstract brushstrokes of red, green, and yellow coalesce to form numerals on the matching Unity Rhythm watch face. Distinctive rhythmic chimes mark every hour and half hour.
Display your support with the free Unity Rhythm wallpapers, available to download for iOS and iPadOS.*
Now in its fifth year, Apple’s Black Unity Collection continues to advocate for and support organizations dedicated to advancing racial equity and justice.
Apple is supporting five global organizations that focus on elements of rhythm, creativity, and community through meaningful mentorship of underrepresented artists or musicians.
The ultimate device
for a healthy life.
Health
Knows you by heart.
Set up a bedtime routine and track your sleep. See the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnea.4
Apple Watch works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle,7 and mental health.
Fitness
Every move counts.
Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.
From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.
Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.
Connectivity
The right call for
staying in touch.
Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.10
Stream over 100 million songs with Apple Music.14 Download podcasts to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.
Safety
Good help is
easy to find.
Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergency contacts.15
Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.16
The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.
With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch + iPhone
Dynamic duo.
Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.17
Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.
Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.
Personalization
Make it you-nique.
Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.
You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.
The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love to do.
Apple Watch Ultra 2
The ultimate sports and adventure watch.
The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got your number.
Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.18
Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.19 More than enough to take on a marathon, long-form triathlon, or three-day hike.
The customizable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint, or begin a dive. To switch from one function to another, just press and hold.
Apple Watch For Your Kids
Independence for them. Peace of mind for you.
Kids can enjoy all the fun, connectivity, and activity tracking of Apple Watch, even if they don’t have their own iPhone.20
Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and Apple ID. You can even approve who they contact.
Your kids can share their location on Apple Watch, so you can receive alerts when they arrive at their destinations or get home.
The new Black Unity Apple Watch band and matching face celebrate the unifying power of rhythm — designed by Black creatives and allies at Apple.
This collection celebrates the unifying power of rhythm. From the beat of a heart to the flow of creativity, rhythm is a universal element of the human experience.
The unique watch band weaves together the colors of the Pan‑African flag in a custom pattern, creating a striking lenticular effect. In motion, green appears to shift to red, revealing hints of yellow in the transition — as if by magic.
As you raise your wrist to check the time, abstract brushstrokes of red, green, and yellow coalesce to form numerals on the matching Unity Rhythm watch face. Distinctive rhythmic chimes mark every hour and half hour.
Display your support with the free Unity Rhythm wallpapers, available to download for iOS and iPadOS.*
Now in its fifth year, Apple’s Black Unity Collection continues to advocate for and support organizations dedicated to advancing racial equity and justice.
Apple is supporting five global organizations that focus on elements of rhythm, creativity, and community through meaningful mentorship of underrepresented artists or musicians.
The ultimate device
for a healthy life.
All the essentials.
Light on price.
44mm or 40mm
aluminum case
Retina display
Up to 1000 nits
S8 SiP
— Double tap gesture not applicable
Siri
Find iPhone
— ECG app not applicable
High and low heart rate notifications
Irregular rhythm notifications3
Low cardio fitness notifications
— Sleep apnea notifications not applicable
Up to 18 hours21
Low Power Mode
— Fast charging not applicable
Apple Watch Series 10
Thinnest. Biggest display.22 Advanced health features.
46mm or 42mm
aluminum or titanium case
Always-On Retina display
Up to 2000 nits
S10 SiP
Double tap gesture
Faster on-device Siri with health data access
Precision Finding for iPhone17
The ultimate sports
and adventure watch.
49mm
titanium case
Always-On Retina display
Up to 3000 nits
S9 SiP
Double tap gesture
Faster on-device Siri with health data access
Precision Finding for iPhone17
When you choose to check out with Apple Card Monthly Installments.◊
Pay for your new Apple Watch over time, interest‑free with Apple Card.◊ Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.
Get credit toward your next Apple Watch when you trade in an eligible device.25
Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.
Let us guide you live over video and answer all of your questions.
We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.
Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.
When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that will help you make the most of your watch. Best of all, you can join whenever it works for you, from wherever you are.
Use the Apple Store app for a more personal way to shop.
Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.
Scan the QR code to get started.
Health
Knows you by heart.
Set up a bedtime routine and track your sleep. See the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnea.4
Apple Watch works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle,7 and mental health.
Fitness
Every move counts.
Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.
From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.
Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.
Connectivity
The right call for
staying in touch.
Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.10
Stream over 100 million songs with Apple Music.14 Download podcasts to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.
Safety
Good help is
easy to find.
Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergency contacts.15
Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.16
The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.
With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch + iPhone
Dynamic duo.
Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.17
Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.
Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.
Personalization
Make it you-nique.
Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.
You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.
The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love to do.
Apple Watch Ultra 2
The ultimate sports and adventure watch.
The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got your number.
Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.18
Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.19 More than enough to take on a marathon, long-form triathlon, or three-day hike.
The customizable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint, or begin a dive. To switch from one function to another, just press and hold.
Apple Watch For Your Kids
Independence for them. Peace of mind for you.
Kids can enjoy all the fun, connectivity, and activity tracking of Apple Watch, even if they don’t have their own iPhone.20
Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and Apple ID. You can even approve who they contact.
Your kids can share their location on Apple Watch, so you can receive alerts when they arrive at their destinations or get home.
The new Black Unity Apple Watch band and matching face celebrate the unifying power of rhythm — designed by Black creatives and allies at Apple.
This collection celebrates the unifying power of rhythm. From the beat of a heart to the flow of creativity, rhythm is a universal element of the human experience.
The unique watch band weaves together the colors of the Pan‑African flag in a custom pattern, creating a striking lenticular effect. In motion, green appears to shift to red, revealing hints of yellow in the transition — as if by magic.
As you raise your wrist to check the time, abstract brushstrokes of red, green, and yellow coalesce to form numerals on the matching Unity Rhythm watch face. Distinctive rhythmic chimes mark every hour and half hour.
Display your support with the free Unity Rhythm wallpapers, available to download for iOS and iPadOS.*
Now in its fifth year, Apple’s Black Unity Collection continues to advocate for and support organizations dedicated to advancing racial equity and justice.
Apple is supporting five global organizations that focus on elements of rhythm, creativity, and community through meaningful mentorship of underrepresented artists or musicians.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.26 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.