Ecommerce UX Research Articles
The below 400+ ecommerce UX articles are all based on Baymard’s 200,000+ hours of UX research. The articles represent just 5% of Baymard’s research database. Join 60,000+ UX professionals and get a new article every week by email.
Announcing Baymard’s New Theme: Loyalty Program UX
Our brand-new Loyalty theme shows how to encourage users to sign up and stay committed to Loyalty programs. See our latest large-scale UX research.
December 9, 2025Vitamins & Supplements UX Benchmark: 3,500+ Performance Scores and 2,500+ Best Practice Examples
December 4, 2025Checkout UX 2025: 10 Pitfalls and Best Practices
November 25, 2025 (Updated)PopularEcommerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow
November 20, 2025 (Updated)PopularSports Gear & Equipment UX Benchmark: 4,700+ Performance Scores and 3,800+ Best Practice Examples
November 11, 2025Introducing a New Baymard Research Focus: Quantitative Insights
November 4, 2025
Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices
Our latest Mobile UX Benchmark consists of 150+ leading ecommerce sites with 52,000+ usability scores and 40,000+ implementation examples. Here are 9 common pitfalls.
FeaturedBeverages UX Benchmark: 3,300+ Performance Scores and 2,400+ Best Practice Examples
October 28, 2025New Telco UX Research: 3 High-Level Takeaways from 3,500 Hours of Testing
October 22, 2025European UX Benchmark: 3,400+ Performance Scores and 2,800+ Best Practice Examples
October 14, 2025AI Heuristic UX Evaluations with a 95% Accuracy Rate (Human-Level Accuracy)
October 7, 2025 PopularHomepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
September 30, 2025 (Updated)Popular
Homepage and Category Navigation UX 2025: 67% of Mobile Sites Have Mediocre-to-Poor Performance
Our latest Homepage & Category Navigation UX benchmark reveals that the performance for up to 67% of leading US and European sites is “mediocre” to “poor”. Here are 11 UX best practices.
Featured
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
325 top sites ranked by UX performance.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.