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Facebook & Instagram

Facebook & Instagram

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
3.8 (4,427)
Developer
Meta

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are.

Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more
  • Get shop insights, including best performing products and top tagged content
  • Help drive better ad performance by setting up a conversion pixel
  • Easily set up your shop with a one-time account connection
  • Sell from one inventory that automatically syncs to your shop
  • Get email and live chat support from Meta
Popular with stores like yours
Based in United States

Languages

English, Czech, Danish, German, Spanish, Finnish, French, Italian, Japanese, Korean, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Portuguese (Portugal), Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional)

Works with

Pricing

Free

Free to install

When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account.

All charges are billed in USD.

Reviews (4,427)

Overall rating
3.8
Counts per rating level
  • 57% of ratings are 5 stars
  • 12% of ratings are 4 stars
  • 7% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 20% of ratings are 1 stars
July 14, 2025

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

LAUPRENE SOUTH AFRICA
South Africa
Over 5 years using the app
July 16, 2025

I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead.

Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.

Stanwells Kids
India
Over 4 years using the app
July 31, 2025

it didnt allow me to sync with my biz account, i had to do this work around to get it to sync. anyway before that i was chatting with meta pro team for over an hour. they couldnt figure it out, and so they came up with the lamest explanation: YOU HAVE DOG PICTURES on ur account, so it was flagged by the meta system as selling animal and animal parts online which is against meta policy. you will have to remove all animals from ur pictures. lolol.. i kid you not, the meta support team is so lame. i figured it out myself.

Paws and Claws Furniture
United States
9 months using the app

Support

App support provided by Meta.

Get support

Developer

Meta

1101 Dexter Ave N, Seattle, WA, 98122, US

Launched

October 4, 2018

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