Lisa Wertzbaugher

Slowdowns can actually help a manufacturing business by leaving room to evaluate, reestablish sales goals, and plan for the future.

In 2024, fabricators and small manufacturers must tackle Gen Z employment, digital marketing, and reshoring.

Watching one Iowa-based Gen Z student progress from doing basic jobs to intern to young professional in the skilled trades shows that real ROI lies in the people you nurture.

Anyone who owns a business, big or small, knows the importance of having a plan, getting outside help, and delegating. But after gathering all the analysis and help, there's no point in slowing the momentum. Take action.

Of all the decisions that a growing manufacturing company has to consider, capital investment is the riskiest. Businesses should first make sure it makes sense for customers.

There are a lot benefits for small business owners to be transparent and open with customers and employees, even with the most cherished information. It will win you trust and many other benefits.

Before an employee—any employee—departs, a business should have a successor’s arrival already booked. Making that transition plan can make your life much easier.

The labor shortage for manufacturers has never been more acute. Fortunately, collaborative robot technology has never been more accessible—and it can help even small shops fill their labor needs.

When times get tough, successful manufacturing companies actually increase their sales activity. Here’s what sales leaders can do to weather the storm.

Onboarding Gen Z interns is a popular topic these days in the manufacturing industry, and with a new school year quickly approaching, it’s the perfect time to go over some best practices to ensure that an organization's new hires get off to the best start possible.

A pilot program that gives employees much-desired latitude in their schedules has yielded wonderful results. It is now seen as a critical benefit for workers—and a competitive advantage.

Small business owner Lisa Wertzbaugher looks back at two recent in-person FMA networking events in Miami and Memphis, and explains how conferences like that are key to growing the manufacturing industry.