Wix Studio

Wix Studio is a professional website creation platform built for designers, developers and marketers working with clients. It empowers freelancers and agencies with advanced dev tools and built-in AI, helping web pros build, manage and scale high-performing websites efficiently.

With Wix Studio, you get:

• Complete creative freedom for custom website designs and built-in responsive design

• Advanced development tools (custom code, API integrations and GitHub integration)

• AI-powered features to speed up your workflow, including a Visual Sitemap and Wireframe Generator

• Centralized client and website management, including real-time, on-canvas commenting and custom roles and permissions. 

Whether you’re building a portfolio, eCommerce store or complex client dashboard, Wix Studio helps you deliver high-performing websites at scale.

Wix Studio is built specifically for professionals and teams, while Wix is ideal for self creators and business owners.

Key differences include:

• Greater control over responsive design and custom workflows

• Complete design freedom, advanced no-code animations and pixel-perfect control

• Advanced dev options (custom React components, API hooks and more)

• Project management and team collaboration features

• Centralized workspaces for agencies and freelancers to manage client projects in scale 

If you’re a designer, developer, or marketer, working as a freelancer or as part of a team Wix Studio is the website builder for you. Read more in our comparison guide.

The best website builders support the entire design flow—from layout to launch. You want to make sure you can control grids and layouts, fine-tune fonts and maintain consistent design across breakpoints. 

Wix Studio gives designers the professional tools they need to create web design that fits every device perfectly.
 

Features include:

• Section grid and stack

• Flexbox controls for precision layouts

• No-code animation and affects

• Responsive AI and custom breakpoints for mobile, tablet, and desktop

• Figma plugin for quick importing of high-fidelity designs

• Custom CSS, making it possible to override specific default style settings

With Wix Studio you can use custom code across your website. You can build front-to-back with JavaScript in a zero-setup, cloud-based dev environment that includes a VS Code-based IDE, AI code assistant, and seamless deployment to test and production.

Wix Studio is perfect for professional dev workflows. You can:

• Write JavaScript in the browser or locally

• Use any npm package

• Extend your site with frontend and backend APIs

• Add powerful business logic with backend functions and data hooks

• Code faster with the AI assistant built into the Wix IDE

• Work with Wix Headless APIs on any tech stack and bring eComm, Events, Bookings and the rest of Wix’s industry-leading business solutions to any tech stack

You get all the dev tools you need, plus scalable infrastructure, built-in hosting and security, so you can build without worrying about setup or maintenance.

When working as a team, you should opt for a platform that enables real-time collaboration. Wix Studio is built to make teamwork seamless for agencies, freelancers and in-house teams. The platform lets designers and developers collaborate in real time on the same website canvas, so changes are visible instantly to everyone involved. This means project handoffs are smoother and there’s less back-and-forth throughout the website building process. 

You can assign tasks, track progress and communicate directly within Wix Studio, which eliminates the need for extra project management tools. This integrated workflow helps teams deliver high-quality websites faster and with fewer errors.

In addition, with role-based permissions, you can control who makes changes to your site and dashboard.  Invite people to collaborate on your site, and assign roles and permissions based on their expertise.

Wix Studio comes packed with built-in SEO tools, comprehensive analytics, and robust marketing solutions. 

You can easily edit meta tags, create custom URL structures and add schema markup to improve your Google rankings. The platform also lets you automate email and social media marketing campaigns, all from one place, and provides integrated analytics dashboards to monitor your site’s performance and visitor engagement. 

Wix Studio also supports seamless integration with leading marketing tools so you can track and optimize every part of your online strategy.

Visit our SEO hub for tried-and-tested SEO strategies. You can also visit the marketing resources hub, filled with podcast episodes, articles and webinars created to help marketers strategize and execute.

Wix Studio makes it easy for agencies to run and grow their web creation business with advanced tools and a centralized workspace.

Key benefits for agencies include:

• Centralized management: View and control all client sites, billing, subscriptions, support tickets, and reports from one dashboard, either on desktop or the Wix Studio mobile app.

• Real-time collaboration: Role-based permissions, concurrent editing and on-canvas commenting let designers, developers and content editors work together efficiently.

• Shared asset libraries: Reuse templates, widgets, and design assets across multiple websites for faster and more consistent project delivery.

• Streamlined client handoff: Use personalized client kits, automated reports, and “content mode” to make post-launch updates easy—while maintaining design integrity.

Yes. Wix Studio gives freelancers everything they need to deliver client projects quickly and professionally. The platform includes AI-powered design features to help you create and launch websites faster, along with ready-made templates and a Figma plugin for easy importing of designs. 

Freelancers benefit from project management features like task tracking, content editing modes, and automated client handovers—which takes the hassle out of working with multiple clients at once. Client kits help streamline onboarding and handoff, so you can focus more on creative work and less on admin.

Wix Studio is designed with enterprise-grade security and reliability. Your websites are hosted across multiple cloud providers, ensuring 99.99% uptime and fast content delivery worldwide. The platform is monitored 24/7 for security threats, with built-in DDoS protection and automatic updates to keep your sites safe. Role-based permissions allow granular control over who can access or edit sensitive projects, and you never need to worry about manual server maintenance.

Wix Studio is flexible enough for you to build almost any kind of website, from creative portfolios to high-converting eCommerce stores. You get full design control over product and category pages, can customize checkout flows and support multi-vertical carts—all with access to 100+ global payment providers and built-in POS solutions.

Beyond online stores, Wix Studio offers built-in business solutions for:

• Portfolio: For your agency or your clients 

• Bookings: Service businesses and online appointments

• Events: Ticketing and RSVPs

• Restaurants & Hotels: Menus, reservations, and hospitality features

• Blogs: Sharing expertise and improving SEO ranking 

Support a wide range of clients—from small businesses to large enterprises, all from one platform. Explore more solutions

Yes, Wix Studio comes with a powerful, no-code CMS that makes it easy to build and manage dynamic, content-rich websites at scale. You can create dynamic pages driven by databases, set up repeatable layouts and update content as often as needed—no developer skills required. 

The CMS also features AI-assisted tools to help generate and organize content, so you can produce blogs, product lists, portfolios and much more in less time.

Wix Studio offers flexible pricing plans designed to fit a variety of business and project needs, whether you’re a freelancer or an agency. To explore the best plan for your goals, visit our Wix Studio pricing page.

When choosing a website builder for your agency, focus on efficiency, scalability, seamless collaboration and integration with your existing tools. Look for platforms that offer multi-site management from a single dashboard, robust teamwork features, built-in analytics and effortless connections to third-party solutions.

The best website builder isn’t defined by a single feature. It’s the one that fits your creative process and team needs while scaling with your business. Wix Studio delivers on all fronts. Built specifically for professionals, it offers a unified, design-first environment with responsive layout tools, reusable components, AI-powered assistance and built-in business solutions for everything from eCommerce to bookings. Its centralized billing, role-based collaboration, and seamless client handoff features are designed to simplify your workflow without compromising your creativity.