Costa coffee
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Costa Coffee Marketing
Costa Coffee, the UK’s largest coffeehouse chain, has become a global icon in the coffee industry, second only to Starbucks. With a marketing strategy that blends quality, customer loyalty, and innovative promotions, Costa Coffee has captured the hearts of coffee lovers worldwide. But what makes Costa Coffee’s marketing so effective? In this article, we’ll explore the key elements of Costa Coffee marketing, from its brand positioning to social media engagement, and how it helped the company…
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