Blue color theory
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Blue
Legendary blue pigment colours, tints, shades and brand colours. Colour symbolism varies depending on hue, tint, and context. Research indicates that blue is associated with trust, reliability and stability as well as safety and protection. Blue is perceived as calm, tranquil and serene but also cold, clinical and depressing. Blue may be masculine and feminine depending on culture. Blue colour illustration by Zena O’Connor, PhD © Design Research Associates.
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