B2B Buyer Report
The Challenge of Web Store Adoption
B2B Buyer Report
The Challenge of Web Store Adoption
Insights from 1000+ B2B buyers across industries. The B2B landscape is shifting, and the stakes are high. Equip yourself with the advanced strategies needed to surpass buyer expectations and secure your market position.
Read these three stats:
91% of B2B buyers have at least one reason that prevents them from placing orders online.
74% of B2B buyers said they would switch suppliers for a superior web store.
84% of B2B buyers prioritize easy and accurate online web stores.
That last stat is critical. Buyers have one eye on the exit.
Our report shows that these frustrations arise from online buying experiences that don’t center these three attributes: reliability, efficiency, and speed.
Our report, published jointly with Sapio Research will detail:
- The state of the B2B buying industry
- Buyer preferences and frustrations
- The antidote: the power of real-time data
Why B2B web stores are missing the mark
E-commerce might be booming, but B2B organizations still struggle to find their footing.
With 91% of buyers citing barriers to online ordering, it’s clear: past mistakes affect trust.
The main culprit? Inaccurate information.
Are order errors costing you customers?
B2B buyers today struggle with a lack of trust in supplier web stores. It’s as simple as this: offer up a reliable, error-free web store, and you stand to establish yourself as an industry leader.
Not convinced? Take a look at these stats:
- 1 in 3 online B2B orders have errors.
- 68% of buyers stop purchasing online due to errors.
- 74% would switch for a better web experience.
- 87% believe a bad buying experience hurts supplier relations.
Think like your customers do.
Think like your customers do.
Access unparalleled insights into the minds of modern B2B buyers.
Listening in: how many B2B buyers really want...
Listening in: how many B2B buyers really want...
40%
37%
35%
35%
3 key benefits of reading the B2B Buyer Report
3 key benefits of reading the B2B Buyer Report
Stay Ahead & Download The B2B Buyer Report Today