Life opens up
with Galaxy

‘Privacy with Galaxy S23’. ‘Color availability may vary depending on country or carrier.’ We see a woman inside her room, sitting on her bed. She is hiding behind her Galaxy S23. The moment she starts to ask the question ‘You know those oops moments you do on your phone, and you start to worry about your privacy?’, she pulls down the device and hops off from her bed. Walking energetically, scene is connected to a hotel lobby. ‘Image simulated for illustrative purposes. This UI is a trademark of Google LLC.’ The same woman suddenly appears in-front of a PC in the hotel lobby. While she is using the PC, she says ‘Like when I’m using a public PC’. We then see her leaving without logging off from the public PC and the profile image of herself suddenly moves, calling out herself who has just left the scene asking ‘Oops, did I log out?’. From the profile image, scene changes once again to an outdoor cafe. ‘UI/UX subject to change. Image simulated for illustrative purposes’. While she clicks the deny button continuously on the app permission pop ups, says ‘and how about those permissions?’. After clicking on several deny buttons, she mistakenly clicks on ‘allow’ button and says ‘oops’. Once the scene changes, we see her sitting on the window sill mistakenly downloading a mysterious app. ‘Image simulated for illustrative purposes.’ Once the app is downloaded completely, we hear her say ‘oops, what did I just click?’. As the solution of all her mistakes, she proudly holds out her Galaxy S23 in front of her with Security and Privacy Dashboard UI on. ‘With Galaxy S23’s Security and Privacy Dashboard, I can fix it right away.’ ‘UI/UX subject to change. Feature available on One UI 5.0 and above. Image simulated for illustrative purposes. Sequence shortened.’ Two warnings with red alert icon are shown on the dashboard followed by a click on App Security category. UI sequence is then changed to the details of Device Protection page. Threats are found on the app that was previously downloaded. Knowing that the mistakes can be taken care of on Security and Privacy Dashboard, we see the woman saying ‘No problem’ three times in a row with confidence. Scene changes one last time. Now we see a drone shot of a city, landing on the rooftop where the woman is relaxing on a yellow couch. She is lying down without any worry. We hear her say ‘With Knox’s 24/7 protection, my privacy is secured.’ As she is saying the line, a white sunshade with black Knox shield logo printed on shoots open and covers her. We land on a close up of the woman, all relaxed yet confident. ‘Your privacy. Secured’. ‘samsung.com/galaxy-privacy’. SAMSUNG