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Weekly Brief
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Weekly Brief

Thursday, June 6,2024

CMO Viewpoints

By Sheila Paul, Chief Marketing Officer, Home Credit Philippines  
As a senior marketer with a strong technology & digital background, stepping into the Chief Marketing Officer role at Home Credit,  Read more
By Derek Gaskins, Chief Marketing Officer at Yesway  
As a retailer, Yesway spans the entire gamut of consumer retail.  Read more

Featured Vendors

Kak Varley, Founder  
Kak Varley Marketing is an ROI-focused digital marketing agency that specializes in delivering top-notch inbound marketing solutions to elevate clients’ online presence and accelerate their business growth. It provides a comprehensive set of...  Read more
Katy Thomas Young, CEO  
Bloom's unique value proposition lies in its ability to provide a comprehensive suite of services through specialized teams. Whether it's paid advertising, creative design, SEO, web development, or market research, or SaaS, Bloom has dedicated...  Read more

CXO Insights

By Nina Pollex, Senior Director – CRM & Lifecycle Marketing, Paramount  
Nina Pollex is a CRM expert with nearly a decade of experience in multi-channel lifecycle management...  Read more
By Manuel Vilarroig, Marketing Director and Digital Lead, McDonald's  
This article is based on an interview with Manuel Vilarroig, marketing director and digital lead at...  Read more

Feature of the Week

Optical fibers are small strands of glass or plastic that transfer data using light. They consist of a glass  Read more
In today's digital world, organizations must prioritize online reputation management (ORM).  Read more
Businesses risk being overlooked by consumers when they incorporate buzzwords into their ads or offer repetitive content.  Read more