“If 2023 was about implementing AI, 2024 will be when it starts to supercharge every part of advertising.” Hear more from our new VP and general manager of Ads, Vidhya Srinivasan on how Google will partner with the industry to define the next era of advertising. https://goo.gle/4a0FHKI
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💡Ready to unlock deeper customer insights? Google Analytics Explorations offers powerful tools for data analysis. Go beyond standard reports and discover hidden patterns in user behavior. → https://goo.gle/3Qyuvxk
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📢 We've made it easier to use imported user data with audiences. Now, data you upload, joined via either user ID or client ID can be used to qualify users for your #GA4 audiences right away, without them needing to visit your site or app first. For instance, imagine you have a "Gold" loyalty tier audience. By uploading your loyalty tier data, "Gold" users will automatically be added to your GA4 audience without requiring further activity from them. Learn more → https://goo.gle/4a3olMn
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📢 We've added Salesforce as a data source for data import! You can now import data directly from Salesforce to Google Analytics as offline-event data. Schedule daily or hourly imports, and select any existing Salesforce milestones and attributes you want to import. Salesforce milestones will be collected as GA4 events, and you can optionally import any existing Salesforce attributes as GA4 dimensions. → https://goo.gle/4dkDYlx
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📢 We’re just two months away from the official turndown of Universal Analytics. For #UA360 customers, the migration deadline is right around the corner. But this date is important for everyone. Beginning July 1, you will no longer be able to export data from Universal Analytics. Here is some helpful information to get started with #GA4 → https://goo.gle/4aOVBYZ
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Evolving privacy regulations demand a re-evaluation of your data strategy. Google Analytics offers powerful controls to help you manage user data and compliance responsibly. Check out this comprehensive Google Analytics Data Controls Guide → https://goo.gle/4d0hAO5
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Get a virtual front row seat at Google Marketing Live on May 21, 2024 at 9 a.m. PT to see the newest Ads innovations and learn how you can put Google AI to work for your business. Register now → https://goo.gle/3W1Ogk4 #GML2024
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We’re rolling out a recommendation that identifies unlinked Display & Video 360 advertisers and encourages you to link them to Google Analytics. By linking them, you can get more detailed Analytics reports and bid on your Analytics conversions → https://goo.gle/3VXJ54Z
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To help understand better the difference between key events and conversions, we’ve launched a detailed resource to answer all the questions you might have. Check it out! → https://goo.gle/3VTWF9x
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Conversions in Google Analytics 4 are now key events in the report and explore workspace. Learn how you can get consistency in your conversion measurement across Google Ads and Analytics! →https://goo.gle/3VoRGxf
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