Evolving privacy regulations demand a re-evaluation of your data strategy. Google Analytics offers powerful controls to help you manage user data and compliance responsibly. Check out this comprehensive Google Analytics Data Controls Guide → https://goo.gle/4d0hAO5
Google Analytics
Technology, Information and Internet
Mountain View, California 522,153 followers
About us
Get the latest news and product updates on Google Analytics, Tag Manager and the Google tag. Learn more at g.co/marketingplatform
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Get a virtual front row seat at Google Marketing Live on May 21, 2024 at 9 a.m. PT to see the newest Ads innovations and learn how you can put Google AI to work for your business. Register now → https://goo.gle/3W1Ogk4 #GML2024
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We’re rolling out a recommendation that identifies unlinked Display & Video 360 advertisers and encourages you to link them to Google Analytics. By linking them, you can get more detailed Analytics reports and bid on your Analytics conversions → https://goo.gle/3VXJ54Z
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To help understand better the difference between key events and conversions, we’ve launched a detailed resource to answer all the questions you might have. Check it out! → https://goo.gle/3VTWF9x
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Conversions in Google Analytics 4 are now key events in the report and explore workspace. Learn how you can get consistency in your conversion measurement across Google Ads and Analytics! →https://goo.gle/3VoRGxf
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“If 2023 was about implementing AI, 2024 will be when it starts to supercharge every part of advertising.” Hear more from our new VP and general manager of Ads, Vidhya Srinivasan on how Google will partner with the industry to define the next era of advertising. https://goo.gle/4a0FHKI
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Interested in finding out how behavioral modeling works? Check out our resource that walks you through all the details, including how behavioral modeling works with consent mode → https://goo.gle/4a46s0q
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We're introducing the first version of a new API for Google Marketing Platform. Learn how you can upgrade or downgrade properties between standard and Analytics 360 or link Google Analytics accounts to organizations at scale!→ https://goo.gle/48MaA48
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Consent mode can help you continue to measure performance in this dynamic era of online advertising with consented first party data. Learn how you can get started with this video tutorial → https://goo.gle/3V8ViDw
Set up consent mode in Google Analytics
https://www.youtube.com/
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Learn five ways to get more useful conversion data in Google Analytics → https://goo.gle/3TmW6Dh 1) Set up your GA4 property correctly 2) Collect the right data 3) Use custom dimensions and metrics 4) Extend your data retention 5) Remove unwanted referrals
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