The National Football League (NFL) Draft is here and this year's epic event is landing in Detroit! As a broadcaster of the 2024 NFL Draft, Disney is set to bring full, comprehensive coverage across ESPN, ABC, ESPN Radio, ESPN Deportes, and our social media platforms. With nearly 20 sponsors and over 100 advertisers ready to take the stage, it’s time to see your favorite brands celebrate the NFL's marquee offseason event!
Disney Advertising
Advertising Services
New York, NY 37,302 followers
We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©
About us
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.
- Website
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http://www.disneyadvertising.com
External link for Disney Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Founded
- 2017
- Specialties
- Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights
Updates
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COCINA and PepsiCo’s new series “Talking Sabor” is now streaming exclusively on Hulu! Featuring Chef Aarón Sánchez, the show brings together food enthusiasts and flavor aficionados to talk sabor like never before at some of the most diverse Latin eateries and establishments across the country. This collaboration marks the next milestone within Disney Advertising’s ongoing commitment with media partner COCINA as we work together to find authentic avenues for brands to reach diverse audiences at scale. Check out the trailer on Variety: https://lnkd.in/d-ccyPc7
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From NCAA glory to the big leagues! Tonight college basketball's finest step into the spotlight as dreams become reality at the 2024 WNBA (Women's National Basketball Association) Draft Presented by State Farm®. Disney offers advertisers a front-row seat to these unmissable sports moments, captivating fans worldwide. Tune in at 7pm ET on ESPN as the WNBA (Women's National Basketball Association) Countdown Presented by Google kicks off the action. You don't want to miss this! Read more about tonight’s presentation here: https://lnkd.in/ewnAJQrX
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Hulu 🤝 Disney+ = 💚💙 Hulu on Disney+ launched in the U.S. today, bringing the full Hulu on Disney+ experience to bundle subscribers. Consumers can now access content from both Hulu and Disney+ libraries all in one place, driving deeper engagement for brands and clients. Congratulations to all of the amazing teams for bringing this incredible launch to life! Click here to learn more: https://lnkd.in/eMjvSu23
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🎉 Dive into the next two trend reports from Generation Stream: Family Edition! 'Streamin’ It New School' & 'Connect Four' explore how streaming is uniting families and fostering new learning experiences. Danielle Hydro (Fancher), Consumer & Advertiser Insights, Disney Advertising, shares what these insights mean for advertisers in today’s streaming landscape. Learn More: https://lnkd.in/gfSe5evj
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At Disney, innovation and creativity are at the center of everything we do. For over a decade, we have been committed to building in-house data and technology solutions, with our unrivaled entertainment and sports programming at the forefront of our offering for brands. The combination of our incredible content, strength in sports rights and cutting-edge insights and technology, create a winning formula for brands to seamlessly navigate through the noise and make a lasting impact during the most action-packed, live in-game moments. Read more about how brands are staying ahead of the game with Disney Advertising during March Madness and beyond here: https://lnkd.in/e5dRVTxe
Disney Sales Team Cleans Up on March Madness Ad Market
https://www.sportico.com
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Years ago, Disney Advertising embarked on a strategy to bring the most advanced automation to our clients as we laid the foundation for 50% of our business to be automated and addressable. Today marks a first-to-market innovation for the industry as we announce the launch of Disney’s Real-Time Ad Exchange (DRAX) Direct, creating a direct path to the most scaled media buying platforms in the industry, Google’s Display & Video 360 and The Trade Desk. Advertisers are looking for access to the most premium video and TV inventory, and greater simplicity. With DRAX Direct, we deliver both. Read more about what we’re launching today! https://lnkd.in/eVFjX7WT
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Are You Ready For It? ✨🎤 "Taylor Swift | The Eras Tour (Taylor's Version)" premieres tonight at 6PM PT only on #DisneyPlus. Stream the concert film in its entirety for the first time, including the previously unseen performance of "cardigan" and four additional acoustic songs. Congratulations to our teams, partners and brands for bringing this special show to Disney+!
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From the incredible storytelling to the red carpet to the stage, the 96th Oscars was one to remember! Our brand partners surrounded the show, and created spontaneous moments to surprise and delight audiences both on and off-screen. Diageo, AMPAS and Disney Advertising architected Don Julio’s first-ever Oscars integration, complete with a live in-show moment, amplified by a new 60-second spot from the brand. In an exclusive interview with ADWEEK, Disney, Diageo and The Academy shared behind-the-scenes details on the collaboration that brought the iconic toast to life with Jimmy Kimmel, Guillermo Rodriguez, Colman Domingo and guests at the Dolby Theatre, featuring the new Don Julio 1942 50ml bottle in an unexpected way. Read more here: https://lnkd.in/eybTgiqf Congratulations to this year's nominees and winners!
Exclusive: How Jimmy Kimmel Pulled Off Surprise Tequila Shots at the Oscars
adweek.com
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Disney Advertising is collaborating with the world's leading brands to celebrate Hollywood’s most memorable night of the year - The Oscars! ✨ Hosted by Jimmy Kimmel, the 96th Oscars will air live on ABC and broadcast outlets worldwide on Sunday, March 10, 2024, at the new time of 7 p.m. EDT/4 p.m. PDT. This year's show will be surrounded by creative and storytelling from sponsors across 17 categories. From the dazzling red carpet to the can’t-miss live show, expect to see some incredible integrations and magical moments on Sunday night in partnership with our advertisers. Read more here: https://lnkd.in/gqfRfeq5
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