Disney Advertising’s Post

On Roku Inc. I have The Walt Disney Companys Disney+ right next to Hulu in the app grid. Inside Disney+ there’s also Hulu, but it’s not the same Hulu that is next to Disney+ on Roku Inc. it’s Hulu BETA Hulu BETA sits right next to National Geographic in the Disney+ carousel Inside Hulu BETA there’s also National Geographic, but it’s not the same National Geographic that’s next to Hulu in the Disney+ carousel. I hoped to find Disney+ inside National Geographic as it would have adhered to quantum theory, but sadly it wasn’t there. #taxonomy #BusinessMeetsBrandMeetsProduct #letmehelpyou

Posted From Mid Atlantic Consulting Blog - Disney+ and Hulu are jacking up prices of no-ads subscriptions Disney+ and Hulu are about to raise the price of no-ads subscription tiers while introducing a new Duo combo offering at $20/month to help ease the blow. The Disney+ Premium subscription will go from $11/month to $14/month. This tier lets you stream shows without advertising and download content for offline viewing. Also, Hulu's $15/month no-ads plan will soon run $18/month. The new prices will go into effect on October 12, 2023. Meanwhile, the ad-supported subscriptions will remain $8/month eac .... (Click link to read entire article) https://buff.ly/45hD9ow

Hulu's now a part of Disney Plus, not just on the side but right in the middle of it. 🌚 The price stays the same, and it's still just in the U.S. Hulu's stuff pops up in searches and suggestions now, aiming to get you to sign up if you haven't already. Disney tested this blend for a while, and it's smooth, though figuring out what's from Hulu and what's not can be a bit like sorting your fishing lures in the dark. But sliding Hulu into Disney Plus is more than just a neat trick. Disney's shaking up how it handles streaming from top to bottom, making everything from sign-ins to ads and recommendations "work together better." 🙃 To pull this off, Disney had to move a mountain of stuff from Hulu to Disney Plus, over 100,000 things like shows, movies, and pictures. They didn't just move them, they changed them so they'd fit better on Disney Plus. This big shuffle is about making a single, tidy library for everything Disney does, with every piece of content lined up just right, no matter where it's from. They're also sprucing up how they talk about their shows and movies, aiming to make finding and watching stuff easier. What you watch on Hulu or Disney Plus might change what they suggest you watch next, even weaving in things like your favorite rides at Disney World or sports teams on ESPN. 🏈 It's all getting tied together, so no matter where you're streaming or what you're into, Disney's making it smoother and more personal. Disney's big plan is to make everything it does work better together, whether that's streaming, parks, or sports. They're rethinking how to entertain us, everywhere. 🙌 #TechNews #Disney #StreamingServices

OK so this is a hot mess. I'm on live chat with Hulu customer services after realizing that I'm being double billed for The Walt Disney Companys Disney+, the sales rep doesn't know where to send me to manage my account. Please, if you have chosen the Disney, Hulu, ESPN bundle, check to see if you're being also billed for Disney+ and ESPN. There's absolutely no account sharing between the platforms, nothing is connected. Undoubtedly the teams are putting single customer view at the top of their product requirements but this sometimes gets lost in the prioritization. When accounts don't connect, but the services do, you tend to lose customers and create nightmares for customer service. #service #lags #behind #product

Disney has a simple, but genius strategy to drive adoption for its bundle. Every time they increase the price of the bundle, they raise the price of the individual subscriptions that go into it (Disney+, ESPN+, and Hulu). This coordinated approach ensures that the value equation of the bundle is still compelling enough for someone to convert. It also creates a trigger event that might push individual subscribers to evaluate the bundle. Last week I got an email from Disney announcing a price increase for the legacy bundle in October -- sure enough, they increased the price of Disney+ and ESPN+ (though Hulu remained the same). Here’s a breakdown of the discrepancy between individual subscription prices and bundle price since launch:

To get up to speed on 'Hulu' ownership, and what is likely happening inside the offices of Disney and Comcast today, read Raquel Rodriguez' latest blog (proudly hosted on R2mediainc.com)

Disney Plus and Hulu price increases are coming. How to avoid them - https://lnkd.in/gP7i2924 - ( New Post Shared by www.shipwr3ck.com ) - Disney+ last got a price increase in December 2022. Less than a year later, it's going up...again.Starting on Oct. 12, Disney+ and Hulu will see price hikes on their ad-free plans, per Variety. Disney+ will jump from $11/mo to $14/mo, while Hulu will go from $15/mo to $18/mo. For those keeping score, Disney+ now costs twice as much as it did when it launched in 2019. SEE ALSO: Disney+ will crack down on password sharing now too There are a couple of ways to...maybe not avoid the price hikes, but at least not have to think about them for a while. The simplest is to just buy an annual subscription before the price increases take place, giving you an entire year of ad-free Disney+ at its current price. That option is not available for Hulu, sadly.The second method, which Disney would probably greatly prefer, is to get a bundle that pairs ad-free Disney+ and Hulu together for $20/mo. That's a substantial discount compared to paying for both services separately. That said, the price for that could also randomly increase six months from now, so be careful.Maybe cable was the best option all along. - <div><img src="https://lnkd.in/gkyVCDMr" alt="Disney+ app logo"><p>Disney+ <a href="https://lnkd.in/gFXzfcWa" target="self" rel="noopener">last got a price increase</a> in December 2022. Less than a year later, it's going up...again.</p><p>Starting on Oct. 12, Disney+ and Hulu will see price hikes on their ad-free plans, per <a href="https://lnkd.in/gkt8VEXm" target="blank" rel="noopener">Variety</a>. Disney+ will jump from $11/mo to $14/mo, while Hulu will go from $15/mo to $18/mo. For those keeping score, Disney+ now costs twice as much as it did when it launched in 2019.</p><div class="mx-auto mt-8 w-full max-w-3xl font-sans text-lg leading-normal md:text-xl md:leading-7"> <span class="font-bold text-primary-400">SEE ALSO:</span> <a href="https://lnkd.in/gfiPvf54" class="text-secondary-300"> Disney+ will crack down on password sharing now too <svg class="inline-block ml-1 w-4 h-4 font-normal fill-current"></svg> </a> </div> <p>There <em>are</em> a couple of ways to...maybe not avoid the price hikes, but at least not have to think about them for a while. The simplest is to just buy an annual subscription before the price increases take place, giving you an entire year of ad-free Disney+ at its current price. That option is not available for Hulu, sadly.</p><p>The second method, which Disney would probably greatly prefer, is to

If you are a Disney+ and Hulu bundle subscriber, there should be a 6th button on your homepage of the Disney+ app as of today. "Starting Wednesday (March 27), the full Hulu on Disney+ experience is rolling out in the U.S. That means Hulu titles will be integrated into personalized content recommendations, sets and collections on Disney+. Under the previous “beta” integration, which launched last December, Hulu content was presented in a separate hub on Disney+. Stitching Hulu tightly into Disney+ is aimed at driving up total viewing hours among customers who already have both streamers — but who may not necessarily be aware of the breadth of content they can watch. Higher engagement with a streaming service is correlated with lower cancelation rates." Big congrats to Joe Earley, Aaron LaBerge, and the entire Disney Streaming and Hulu teams! #disney+ #streaming #hulu #bundles

Disney Plus and Hulu are about to get even more expensive - https://lnkd.in/g_Nh_ycA - ( New Post Shared by www.shipwr3ck.com ) - Illustration by Nick Barclay / The Verge Disney is once again raising the ad-free prices of both Disney Plus and Hulu this fall. Beginning on October 12th, Disney Plus will cost $13.99 per month, while Hulu’s no-ads tier will run $17.99. The ad-sponsored tiers of both services will (for now) each remain $7.99. Perhaps to ease that blow, the company is introducing a new combo subscription that will bundle ad-free experiences for both Disney Plus and Hulu for $19.99 per month. That plan will be available on September 6th. But these subscription hikes to the standalone services are substantial; Disney last raised the cost of Disney Plus to $10.99 / month a year ago. At that time, ad-free Hulu jumped up to $14.99. It now costs more than the ad-free tier of Warner Bros.... Continue reading… - <div><figure> <img alt="" src="https://lnkd.in/gRF2peiA"> <figcaption>Illustration by Nick Barclay / The Verge</figcaption> </figure> <p id="gCcqyx">Disney is once again raising the ad-free prices of both Disney Plus and Hulu this fall. Beginning on October 12th, Disney Plus will cost $13.99 per month, while Hulu’s no-ads tier will run $17.99. The ad-sponsored tiers of both services will (for now) each remain $7.99. </p> <p id="pRztDH">Perhaps to ease that blow, the company is introducing a new combo subscription that will bundle ad-free experiences for both Disney Plus and Hulu for $19.99 per month. That plan will be available on September 6th. </p> <p id="wNdqHt">But these subscription hikes to the standalone services are substantial; Disney last raised the cost of Disney Plus to $10.99 / month <a href="https://lnkd.in/gXNXUVnu">a year ago</a>. At that time, ad-free Hulu jumped up to $14.99. It now costs more than the ad-free tier of Warner Bros....</p> <p> <a href="https://lnkd.in/gGi4zhWy">Continue reading…</a> </p></div>