As Upfront conversations continue, Rita Ferro joined Ad Age's Jeanine Poggi today to kick off their annual TV & Streaming Summit in New York City! 🗽 In their discussion, Rita shared the importance of investing in quality storytelling and technology to deliver results that matter to advertisers. Later that day, Ad Age hosted an exclusive "TV Leaders" session with Disney's John Campbell and Jamie Power. Tomorrow, James Minnich will join a "Sports Disruptors" panel to share details on the growing sports inventory and how creativity is leading strategies.
Disney Advertising
Advertising Services
New York, NY 38,193 followers
We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©
About us
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.
- Website
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http://www.disneyadvertising.com
External link for Disney Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Founded
- 2017
- Specialties
- Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights
Updates
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𝐓𝐡𝐞 𝐃𝐢𝐬𝐧𝐞𝐲 𝐔𝐩𝐟𝐫𝐨𝐧𝐭 𝐰𝐚𝐬 𝐭𝐡𝐞 𝐭𝐚𝐥𝐤 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐰𝐧! We hosted 150+ star-studded talent and nearly 4,000 guests at the North Javits Center where our world-class brands, powerful storytelling and culture-defining franchises showcased Disney's powerful connections and global reach. Rita Ferro, President of Global Advertising, put our scale in clear context from the stage, "One in two people connect with Disney around the world every single day." Thank you to all the brands, clients and journalists that joined us this week. Read more about how we brought our Upfront vision to life in ADWEEK: https://lnkd.in/gfs6YRdR
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From streaming to sports to technology – Disney is the only place that can meaningfully bring it all together! Our ability to create connections and community is unparalleled. From deep nostalgic moments to unparalleled new experiences, it ALL starts with Disney! #StartwithDisney https://lnkd.in/gXAD6Jjz
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THAT'S A WRAP! 👏 The Disney Upfront has concluded and with a full house in attendance, we demonstrated why it ALL starts with Disney. From the stunning carpet looks to the incredible stage announcements, check out some highlights from the biggest event of the week! #DisneyUpfront #DisneyConnections https://lnkd.in/egeAqqzY
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The day is here! In just a few hours, we’ll be presenting a closer look at our world-class connections across streaming, sports and technology in a star-studded presentation that only Disney can deliver. Don’t miss the action! Stay tuned to our socials on the latest Disney Upfront news. #StartwithDisney https://lnkd.in/gXAD6Jjz
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Our commitment to the best technology and innovation is how we drive impact at the scale and speed that only Disney can deliver – for any goal or KPI. See how we are connecting brands to results that matter most at the Disney Upfront on May 14! #StartwithDisney https://lnkd.in/gXAD6Jjz
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Just one more day until the Disney Upfront and we can’t wait to unveil some of our exciting announcements across the entire Disney portfolio! From the carpet to the presentation – and every moment in between - the Disney Upfront will be the one show you won’t want to miss. #StartwithDisney https://lnkd.in/gXAD6Jjz
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The power of Sports is undeniable - and we’ve got it all! ❤️🔥 From reach, to engagement, to live moments that last a lifetime, it ALL starts with Disney. See how we are winning with sports on stage at the Disney Upfront on May 14! #StartwithDisney https://lnkd.in/gXAD6Jjz
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We are now just days away from the Disney Upfront! In a conversation with Disney’s Frank Pallotta, Rita Ferro shared a first look at what to expect at our show on Tuesday, May 14. Ferro detailed key priorities for the business, including Disney’s differentiator in storytelling, global streaming, leadership in data and technology, commitment to inclusion and the most scale and impact across live, sports, and entertainment. Read more here! https://lnkd.in/gmxDcJgq (Frank P.)
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Connect your brand to the global streaming library that has it ALL! 🌎 From New Originals to Fan Favorites, it ALL starts with Disney! Get a sneak peek at some of the most anticipated content, stars and shows coming to Disney on our Upfront stage May 14! #StartwithDisney https://lnkd.in/gXAD6Jjz