From the course: Writing a Cover Letter

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Evidence: Show how you line up in your cover letter

Evidence: Show how you line up in your cover letter

From the course: Writing a Cover Letter

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Evidence: Show how you line up in your cover letter

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- After your lead, you need to provide direct evidence that you've got the goods. This is your muscle section of your cover letter. You're going to study your notes on the company or the job description, and then you're going to spell out in a very obvious way that you're great match for their specific needs. This will likely be the longest section of your cover letter. I usually head into this section with this exact line, "What specifically would I bring to XYZ company in this role?" Queue them up with a bolded line like this and then develop a few quick bullet points, ones that showcase your expertise in the specific things they're listing as required or preferred qualifications. For instance, if you're great at business development and they're looking for someone who can drive growth, spell that out right in this section. I typically emphasize these core points in bold so that the reviewer's eyes go right to it. And…

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