Know the company and the position well

- [Male] What are some components for the why are you interested in this company or this role? You say you want to be non-generic as it so, don't parrot back the information that's on the website and say general things but what are some sort of particular examples that really make that come to life? - [Female] Yeah. Well there's a couple things. So, first of all, you definitely want to do your research on the company and I think most people know to do that. And you want to show that you understand what the company does and there are things about the company that you like. And if you can go beyond what you read on a website and talk about oh I have a friend who worked there or have some sort of information that you've gained. But even if you've just read about the company but you have a couple of specific details that you pulled about their, they won an award for innovation or their CEO did this interview in the journal…