Using AI to help you create fast user personas

(keyboard clacking) (tense music) (bell dings) - One of the most important things to do when we're researching is to understand our audience. So, without any further ado, I will get straight into the prompts for this one. The first prompt here is all about getting to understand who your potential different audiences are, because sometimes we might miss some of them. So this is just a way of challenging your own thinking of augmenting your own thinking. "You are an expert user experience designer with expertise in analyzing audiences." That's our character. "Please create a list of possible audiences for," and then we're going to say a product. "Tell me their profession, age and reason for needing the product. Present your response in a table with the columns Profession, Age and Needs," right? The product we shall choose is something that we all know. Let's go for an iPad right here. Let's see what it comes up with. Okay, so again, it's come up with a list that I don't think is maybe as broad as I would like. So I'm going to say here, try again, creating a list of 10 different audiences. Okay, so it's come up with a few more audiences there. It's come up with, let's see, it's added in, we already had gamers there. It's added in media professionals, home-based workers, it's added in educators. Now, there's actually an audience there that I think is important that they've not added in, and that's, can you also add parents with young children? There. I'm quite happy with this list now. So what will we do with a list like this normally is use that to create user personas. So let's do that. I'll give you an example here. I shall put a prompt that I've created here to create user personas, "You are an expert user experience designer. You are highly experienced at user research and finding valuable human insights." We've given ChatGPT it's character, now for the request. "Write me a user persona for [PERSON]," so that's one of our audiences, "who [SITUATION]," that's in our third column here that we've created, "include a short biography, their goals, their needs and wants, their pinpoints, their motivations and who influences the most. Also, provide a score from 1 to 10 for the following categories: technology, ambition, and happiness." If you've got a different format for your personas, you can see that it's quite easy to edit this prompt so that it'll give you exactly what you're after. But here we go. Let's pick our person here is, a parent with young children and let's put in here our, from the third column here, our situation, who have a need for a device for educational activities. There we go. So let's see what it comes up with. Now this looks like a really good persona. It's got all the stuff in there that we need that seems to make sense and what we need to now do is take this and put it into a template just to design it nicely and distribute it. Wow, I've created a template for you, which you can download right here. So let's have a look at how long it might take us to take the information from here and put it into a template. I'm going to do that and let's put a timer on and see. (upbeat music) Okay, so there we go. (bell dings) That's just taken us a few minutes as you can see there to take the information that we had created with ChatGPT into a template and now we've got a persona that's ready to go. You could have a whole batch of personas done and ready in less than an hour. So, I hope you find this useful. I presented this to some agency owners just last week and I told them about this prompt and I asked them how much they thought this would save them every year and they said, "It's definitely thousands, maybe even tens of thousands." So, you're welcome. (bell dings) (keyboard clacking)