From the course: Business Acumen for Project Managers

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Insights on marketing and sales for project managers

Insights on marketing and sales for project managers

From the course: Business Acumen for Project Managers

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Insights on marketing and sales for project managers

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- Every dollar that an organization makes, comes from a customer who chooses to give it to them. And customers choose to hand over their money because they're getting something they want, something that they value. Marketing and sales are the business functions that communicate value to customers and then close the deal. In this movie, we'll look at the important role that sales and marketing play for any organization and the priorities that drive those teams. At the heart of every organization is a solution to a problem. The problem could be anything from something practical, like moving dirt from one place to another, to something more subjective, like making people feel cool, special and stylish. Defining the problem that you solve and how your product or service solves it is called the value proposition. The people that you think should buy your product or service are your market, and the different groups of people…

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