From the course: Advertising on LinkedIn

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Set up retargeting

Set up retargeting - LinkedIn Tutorial

From the course: Advertising on LinkedIn

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Set up retargeting

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- The theory of retargeting sounds great but it's time to actually jump in and see how to set it up on LinkedIn. Let's do it. One of the coolest capabilities of LinkedIn's ads is the ability to bring your own data to target very specific types of users. And the way that you do this, I'll just show you inside of my own account. So if you go to account assets and then matched audiences, you can see a list of all of the audiences that you've created. And now I can click create audience and then it gives me a whole bunch of options of types of retargeting audiences that I can build. If I upload a list of either companies or individuals, I would do it here. If I want to retarget by someone who has shown interest in an event or interacted with a lead gen form or visited the company page or interacted with a video, I would choose those options. Website is where you set up the website retargeting, and then almost any kind of…

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