Third-party tracking allows you to measure and verify your LinkedIn ad performance through third-party tracking vendors.
We support tracking and attribution for Sponsored Content, Dynamic spotlight ads, and text ads with Campaign Manager in Google Marketing Platform (formerly DoubleClick Campaign Manager) for impressions and click tracking. We also support Moat tags for Sponsored Content video ad metrics.
Add your tag to your LinkedIn creatives to start tracking your ad performance.
Google Marketing Platform (formerly Google DoubleClick) for Sponsored Content, Dynamic spotlight ads, and text ads
By adding your Google Marketing Platform tags to your LinkedIn campaign, you can attribute the clicks and impressions for each of your LinkedIn creatives.
Moat for Sponsored Content
By adding your Moat tags to your LinkedIn campaign, you can attribute viewability and audibility metrics to your LinkedIn video ad campaigns. You must be a Moat customer in order to leverage this integration.
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