When you create a campaign in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your campaign spending. You must have account manager or campaign manager permissions on the account to manage these campaign settings.
Important to know
• You can only set a campaign-level budget, schedule, and bidding strategy when Dynamic Group Budget is not enabled for your campaign group.
• Default daily budget is only available for USD and EUR currencies at this time.
• Default daily budget is available at the campaign level only. Dynamic Group Budget does not support default daily budget as it optimizes the budget for a campaign group, rather than an individual campaign.
• If you have cost cap or manual bidding selected at the campaign group level, you can edit the bid amount at the campaign level.
Prerequisite
- You are creating or editing a campaign for a new or existing campaign group that does not have Dynamic Group Budget enabled.
To set your budget, schedule, and bid:
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Go to the Budget & schedule section of your campaign setup for new or existing campaigns.
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From the Budget dropdown, select your preferred budget option (daily, lifetime, or both a daily and lifetime) and enter your budget amount.
- Campaign Manager automatically recommends a default daily budget for new ad campaigns. It is important to note that your actual daily spent might vary.
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Under Schedule, select your preferred campaign schedule option and enter the required dates in the date fields.
Important to know
LinkedIn recommends that advertisers don’t change the start date of a campaign to within 24 hours of the current campaign schedule, as campaign updates might not be fully implemented in time. Advertisers might be charged between the old and new campaign start dates if the start date is changed to 24 hours or more beyond the current campaign schedule. -
Under Bidding, review your Optimization goal. Campaign Manager automatically recommends an optimization goal that is aligned with your campaign objective.
- Click Change to select a different optimization goal. You cannot change the optimization goal for Sponsored Messaging ad formats.
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Review your Bidding strategy. Campaign Manager automatically selects a bidding strategy that is aligned with your campaign objective.
- Enter your cost cap or bid amount for cost cap or manual bidding strategies.
Important to know
• A continuous schedule is the only schedule option when you choose Set both a daily and lifetime budget as your budget option.
• Your campaign will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign will end at 11:59 PM UTC on your end date. If you schedule your campaign to start later, your campaign will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your campaign will end at midnight UTC on your end date.
• Your campaign will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign will end at 11:59 PM UTC on your end date. If you schedule your campaign to start later, your campaign will begin running at 12:01 AM UTC on your start date. If you schedule an end date, your campaign will end at midnight UTC on your end date.
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