When you create a campaign in Campaign Manager, you’ll choose from settings to determine who your ad is displayed to, the type of ad format, and the budget and schedule.
The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. After you select an objective, the campaign creation page will update to show ad formats and bidding strategies that align with your objective.
Here's a tip
If you create a campaign in Quick Mode, not all campaign setting options are available. Quick Mode is gradually being made available to advertisers and might not be available to you at this time.
Learn more about each campaign setting:
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Objective - Select a marketing goal to optimize the ad formats, optimization goal, and bidding strategies available for your campaign.
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Audience - Create a new audience or select from an existing audience to determine the types of people that can see your ads.
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Ad format - Select the type of ads you’d like to run for the campaign.
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Placement - Depending on the selected ad format, choose from additional placement settings such as the LinkedIn Audience Network.
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Budget and schedule - Choose a bid type to determine how your campaign is charged, set a budget to determine how much your campaign can spend, and set a schedule to determine when your campaign runs.
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Conversion tracking - Add optional reporting to better understand the actions taken by members who view or click on your ad.
If you change your objective, any campaign settings you’ve already selected will reset and you’ll need to reselect them. The objective and ad format can’t be changed after the campaign is launched.
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