Reach professional audiences at scale in engaging video environments across the LinkedIn Feed and LinkedIn Audience Network.
Video ad campaigns in Campaign Manager
Video ads support all levels of full-funnel marketing, and can be used in the following types of campaigns in Campaign Manager:
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Lead generation (Not eligible for LinkedIn Audience Network video placements)
Video is a Sponsored Content ad format. These ads promote video content originally posted on your LinkedIn Page or Showcase Page. To create video ads that haven’t been posted on a LinkedIn Page, you can also upload videos directly in Campaign Manager.
After you create and launch your video ad campaign, you can:
- Measure your campaign’s performance by reviewing video engagement metrics from your reporting dashboard. You can also get a better understanding of your audience with demographic reporting.
- Retarget your engaged audience by building a Matched Audiences Video view audience segment to apply to future campaigns.
Enable LinkedIn Audience Network for your video ads
When you enable the LinkedIn Audience Network for your video ad campaign, we’ll incorporate outstream and in-stream video ad placements to help you create a scaled video ad strategy on trusted third-party apps and sites. This strategy will give you access to stronger video ad campaign metrics, which can help you drive more meaningful business-to-business (B2B) marketing outcomes.
Video ads shown on the Audience Network will be placed as either outstream or in-stream video ad types. The technical requirements for video ads are the same across all placements.
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