Sign into Campaign Manager.

If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.

Click the Create button in the upper-left corner of the page and select Campaign. 

• As you create a new campaign, you can use the navigation pane on the left side of the page to keep track of your progress.  

If you need to switch modes, click either the Quick Mode button or the Advanced Mode button at the top of the page. 

If you’re creating a campaign in Advanced Mode, confirm the selected campaign group and click the Next button.  

• You can click Use a different group or Create a new group to change the campaign group. 
• If you’re creating a campaign in Quick Mode, you’ll automatically skip this step. Campaigns created in Quick Mode are placed in a campaign group for Quick Mode campaigns.
• You can edit the campaign group if needed, including the budget and schedule.  

Select an objective.

• If your campaign group has a group objective, the campaign will automatically select that objective. To change the objective, create a new campaign group with a different group objective. 

Select an audience. You can choose to: 

• Manually select audience attributes. 
• Select one of your previously used Saved Audiences. 
• Select a LinkedIn Audience template to use audience attributes suggested by LinkedIn. 

Select an ad format.  

• Your ad account must be associated with a LinkedIn Page to select a Sponsored Content ad format, such as single image ads or video ads.  
• If your campaign group has Dynamic Group Budget turned on, you can only select Sponsored Content ad formats. 

Select additional ad placements (if applicable).  

• If available for your ad format, you can select the checkbox to enable or disable LinkedIn Audience Network placement for your ads.  

Select a budget and schedule.

• If your campaign group has Dynamic Group Budget turned on, the budget and schedule are set at the campaign group level instead of the campaign level.   

If you’re creating a campaign in Advanced Mode, select a bidding strategy.  

• If you’re creating a campaign in Quick Mode, the bidding strategy is manual delivery, which automatically sets and adjusts your bid to help you get the most results possible while utilizing your full budget. 
• If your campaign group has Dynamic Group Budget turned on, the bidding strategy is selected at the campaign group level. You can set a bid amount if the campaign group has a cost cap or manual bidding strategy selected. 

If you’re creating a campaign in Advanced Mode, add optional conversion tracking.  

• If you selected website visits or website conversions as the campaign objective, conversions might be automatically selected. You can adjust the conversions for the campaign as needed.  

Click the Next button and the Save button in the pop-up message to continue with creating or selecting ads for your campaign.  

After setting up ads for the campaign, click the Next button.  

• If needed, use the links below for help on setting up ads for your selected ad format. 

Review the campaign settings and click the Launch campaign button.