We’re committed to upholding our quality and brand safety standards for your campaigns on LinkedIn and the LinkedIn Audience Network. LinkedIn selects and approves trusted, third-party publishers for the Audience Network to help customers scale their ad campaigns and reach their audience. We take the following quality and brand safety measures to help ensure your brand is protected from fraud and objectionable content on the Audience Network.
Upholding LinkedIn brand safety standards
We aim to extend the same level of brand safety and quality ad experience on LinkedIn and on the LinkedIn Audience Network.
We work with brand safety partners like Pixalate, Integral Ad Science (IAS), and DoubleVerify to add additional brand protection.
- Pixalate scores all publishers’ level of invalid traffic to help ensure publishers meet our quality thresholds.
- The IAS pre-bid integration provides an additional layer of fraud protection and contextual brand safety for all ads on the LinkedIn Audience Network automatically.
- The DoubleVerify pre-bid integration automatically filters out publisher traffic that is in violation of the Global Alliance for Responsible Media’s (GARM’s) brand safety floors before bids are placed, so that you can confidently deliver your ads to trusted environments.
Meeting customers brand safety standards
We work with customers to prioritize publishers they trust most, as long as the publishers meet our quality standards.
- Understanding which publishers align to various customers' brand safety standards and which don't is important to help strengthen the quality of publishers we include in our allow list.
Advertisers can set up category-level blocking based on IAB publisher categories or upload custom block lists and allow lists to ensure their ads are placed on apps and sites that align to their brand safety standards.
- This level of customization is at the campaign level, so advertisers have additional control over where their message is delivered on the LinkedIn Audience Network.
- Please note, IAB categories are provided by our partner Pixalate, and could be updated or changed during a campaign. Advertisers should review the categories throughout their campaigns and update their blocklist or allow list as needed.
Automated and manual quality checks
We work with our ad exchange partners to enable multiple layers of automated fraud prevention and filter out low-quality publishers and placements for ads on the LinkedIn Audience Network.
- LinkedIn and each ad exchange partner maintain their own publisher blocklist.
On a consistent cadence, we review and curate trusted, top-engaging publishers to add to our allow list.
- We review publishers and may remove them from our network at any point if they do not meet our advertising guidelines.
Please note that to improve member matching, LinkedIn cookies are set on third-party publisher sites that may be outside the sites added to the allow list on the LinkedIn Audience Network. Customer ads are only delivered on sites added to the allow list.
Learn more
- IAB category taxonomy on the IAB websites and apps
- Manage delivery preferences for the LinkedIn Audience Network (category-level blocking)
- Data protection for probabilistic identity inferences (member matching)
- LinkedIn Audience Network