You can use Audience Expansion to increase the reach of your campaign by showing your ads to audiences with similar attributes to your target audience.
For example, if your campaign targets members with the skill Online Advertising, Audience Expansion might expand your audience to members who list the skill Interactive Marketing on their profile. This means you can discover new quality prospects and automatically drive them into your marketing funnel.
When using Audience Expansion, keep in mind:
- If you exclude specific attributes from your target audience, no attributes from that targeting criteria will be included in Audience Expansion.
- For example, if you include Online Advertising as a targeted skill, but exclude Interactive Marketing, no other skills will be included in Audience Expansion, but your campaign will still target Online Advertising.
- You can use this technique to exclude certain criteria from Audience Expansion and further customize your audience.
- Performance and demographic metrics such as impressions and clicks will include activity from both your target audience and expansion audience.
- When setting your campaign's targeting, the audience count won't include members from Audience Expansion.
- Audience Expansion isn’t available for dynamic ad formats or predictive audiences.
To go to Audience Expansion:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Choose to either:
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In the Audiences section of the Set up Campaign page, select or clear the checkbox next to Enable Audience Expansion.
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Follow the on-screen instructions to finish creating or editing your campaign.