Judge.me

Subtle trust cues matter, as they reinforce your brand’s values and show customers what you stand authentically (without relying entirely on your own copywriting!) At our Growth Unlocked: The Summit, we hosted a panel on review marketing that explored the many ways you can make the most of your customers’ voices. Nicole Murphy shared how leading with strong yet simple stats can give new customers the confidence they need to move forward. It’s a small detail, but an incredibly powerful one, and is one of the easiest ways to reassure people who are interacting with your brand for the very first time. Rewatch it here: https://lnkd.in/ewJegjtz

Johnny Hickey uses reviews to build the "the voice of a customer" which then feeds into his creative team to build some of the best creatives in the game right now. Here's what he suggests to do: 1️⃣ Feed AI all your customer reviews. 2️⃣ Let it detect patterns in sentiment, complaints, and praise. 3️⃣ Turn those patterns into landing pages, ad messaging, and personas. Using reviews as the cornerstone of your marketing efforts is how you build strategies that actually work and brands that last.

Did you know that you can turn your reviews into social proof on TikTok Shop in just a couple clicks?* Automatically sync your verified reviews to TikTok Shop and give your products that extra boost of trust on one of today’s fastest-growing sales platforms. Once it’s set up, your reviews will be on show and there’s no extra work needed. In short: Reach new customers without starting from scratch. *Available for Shopify merchants in Brazil, France, Germany, Ireland, Italy, Japan, Mexico, Spain, the UK, and the US.

These kinds of success stories are what make it all worthwhile! 😃 It’s amazing to see a brand truly make the most of their feedback, seeing so many real voices from people who’ve taken the time to share how their products are actually helping them. And we love being able to play a small part in your story – congrats team Feals! 🎉

LAST MINUTE BFCM REMINDER – Please think of your customers. 😭 As Arvind Subramanian (PushOwl / Brevo) speaks about in this clip, so many brands will be vying for the attention of shoppers during this period. Don’t be one of them that just adds to the noise. Be thoughtful and intentional with your communication during, and after, BFCM. Then, once the dust settles, use what you’ve learned to build stronger segmentation and smarter strategies for next year.

Three top loyalty tips from Smile.io before BFCM: Whether you’ve already kicked off your sales or you’re holding out until Friday, it's important to remember that retention matters just as much as sales volume. At Growth Unlocked: The Summit, Mike Rossi highlighted three simple areas to focus on: great incentives, strong on-site visibility, and solid communication flows. It’s a busy week, but do try to take a moment to refine your loyalty strategy. BFCM isn’t just a revenue-driver – it’s a golden window of opportunity to strengthen customer relationships and long-term retention.

Whenever you add a new app to your Shopify store, it can feel like a bit of a minefield – unsure where to look and how to move forward. So that's why we’ve just rolled out a brand-new onboarding flow and homepage, now designed to get everyone up to speed quicker and more efficiently. Get the right widgets, make sure they look great, and understand where everything lives with ease — all thanks to Marcus A., who worked his magic on this update to make every click feel effortless and every step clear. Hats off to you! 🫡

Whenever social commerce is mentioned, it can feel quite an overwhelming concept for founders. Perhaps it's the idea of (literally) showing face, or not knowing how to pitch your product on the platform? But that's the thing – founders don't ever have to record a selfie and yet still see success on the platform. Affiliated creators now act like mini-distribution channels, all of which earn revenue based on their performance, and it has undoubtedly become one of the most efficient growth engines in recent years. It’s shifted the way brands look at influencer marketing, ditching the old vanity metrics with tangible revenue-based data. Take a listen to what Jordan West had to say about their incentive-based structure and why TikTok Shop in particular leading the charge in the world of social commerce.

We were grateful to have SangHa Park from TikTok share some insider knowledge on our recent social selling panel at Growth Unlocked: The Summit. Here are a few of her top tips for achieving success on TikTok Shop: 1️⃣ Use creators who are part of the affiliate program to ensure you have fresh content coming out, especially for new product launches or brand updates. 2️⃣ Focus on authenticity and working with genuine creators. Micro-influencers and local UGC creators who truly know the product and understand the audience they are trying to reach often see more success than those with bigger follower numbers. 3️⃣ Maintain a consistent stream of new and refreshed content. 64% of TikTok users prefer brands that have a variety of content and are clearly engaged on the platform. Head to our YouTube channel to watch the session in full!

Our team has been busy rolling out new features and improvements to help merchants showcase their reviews, build trust, and (most importantly) make more sales! 🤑 Here’s what’s new: 🌍 Our TikTok review syndication is now available in Japan, the UK, and the EU 🎨 Our brand-new minimal theme for the review widget 💬 A redesigned Q&A widget with more customizations 👀 Live widget previews are now available for all widgets 🚀 Alternative review displays for newly launched products ♻️ Grouped reviews across similar or related items 🏅 Our Reviews Importer App is now Built for Shopify