Introducing LinkedIn’s B2B Leaderboard: Top Global Brands
Editor's note: This post is from Nikita Shetty, VP of Integrated Marketing for LinkedIn Marketing Solutions. It was originally published on Sept. 13, 2023, on the LinkedIn Collective.
Today we’re excited to showcase standout B2B brands worldwide with the launch of our B2B Leaderboard.
The Leaderboard leverages LinkedIn’s B2B Index, a metric that uses our unique dataset to identify B2B companies and then evaluate their brand-building efforts across both organic and paid marketing efforts.
We used the B2B Index for the first time this year in our B2B Marketing Benchmark to help us pinpoint how B2B brands are successfully marketing on LinkedIn. Now it’s also enabled us to create the B2B Leaderboard to identify a distinct cohort of B2B companies worldwide that excel at brand building.
How the B2B Index Is Calculated
By examining factors such as creativity, distribution and investment, the B2B Index generates a composite score for every organization. This allows us to build a comprehensive and comparable assessment of effective B2B brand building for companies within the same industry.
Celebrating Top Brands
The brands listed on the B2B Leaderboard are a testament to the dedication, innovation and strategic brilliance of these remarkable standouts.
These companies, categorized into regional subsets based on the location of their headquarters, collectively reflect a mark of achievement that resonates across the global landscape. Not just one, but four regional lists complement a singular global index, underscoring these brands’ diverse and widespread influence. The companies, in alpha order, are:
Global
Elevating Our Industry
These brands embody the spirit of innovation and dedication that the B2B Index aims to foster within B2B marketing. Their success stories serve as an inspiration for us all to push boundaries, embrace change and strive for excellence in every facet of brand management.
Learn more about how we built the B2B Index.
Topics: Research and insights
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