How B2B Marketing Leaders Are Building Their Brands with Video [Infographic]

Nearly 60% of B2B leaders have named video the leading technique for brand building, according to LinkedIn’s 2023 B2B Marketing Benchmark. Among those same leaders, 67% indicate that they will be increasing their use of video in the coming year.

And the audience is ready! It is estimated that 3.63 billion members of the global population will be streaming video by the end of the year, with eMarketer data showing that the average US adult spends 3 hours and 22 minutes consuming video content each day.

This increased investment in video is coming at a time when more B2B marketers are embracing creativity in their content, opening the door to a new way for brands to connect with their audience. 

VidMob co-founder Craig Coblenz recently shared his thoughts on this topic: “With the right strategy in place, creative has proven to account for as much as 70 percent of campaign performance … Finding growth in creative is wonderful news for brands and marketers who are willing to innovate.”

It’s been shown time and again that video works. It is a potent tool for everything from building brand awareness to educating customers. With B2B buyers consuming, on average, 13 pieces of content before choosing a vendor, video plays a significant role in attracting strong leads. In fact, according to a 2023 report by Wyzowl, “96% of video marketers say video marketing has increased user understanding of their product or service.” HubSpot research revealed that 68% of marketers say video is a significant driver or ROI when it showcases their products and services.

Now is the best time for B2B marketing leaders to invest in strategies that include creative video. When done in conjunction with LinkedIn, marketers can:

• Engage audiences that matter most by leveraging LinkedIn’s first-party data on over 1 billion users.
• Reach professionals throughout their digital journey by serving ads across a trusted network of digital platforms and placements.
• Leverage digital signals to drive full-funnel results.
  

The infographic below offers additional insights into where B2B dollars are being invested, as well as which LinkedIn tools you can use to launch your next great video campaign. 

Download the infographic today.

And create winning campaigns with undeniable results by getting started in LinkedIn Campaign Manager.