What do you do if you want to develop in-demand marketing skills through continuing education?

Identify key areas of interest & growth within the marketing field. Research reputable courses, workshops, or certifications relevant to skills. Choose learning platforms or institutions known for high-quality education Set clear learning objectives and goals for skill development Create a structured learning plan with specific timelines & milestones Allocate dedicated time for learning and skill-building activities Actively participate in courses, workshops, or networking events to maximize learning opportunities Seek feedback from instructors or peers to track progress & identify areas for improvement Apply newly acquired skills in real-world projects or assignments to reinforce learning Stay updated on industry trends and best practices

Marketing has changed over the last decade and has to be more agile. Channels of distribution. Grab a coffee with another marketer you see as successful in that role; they may be more junior. Ask them to discuss how they plan their marketing and the effort ratios in each channel. The customer is always central to marketing, but how we engage has changed. Get a Marketing Buddy.

Be update with the current and future technologies, understand behavioure changes of market. look for various free and paid courses available. Some free courses are better than some paid courses. Implement the learning in your work.

- When looking for a marketing role as a new job - Pay attention on what skills they are asking for - If the company resonates with you, start by reflecting on what skills you lack from their stack of skills - When you have that in mind, you have a guide on what courses and certifications will be of use for your career progression - Final step -> Start learning

- With today's abundance of information you have so much options from where to learn from - My way of learning marketing is to learn from the veterans like: - David Ogilvy - Robert Cialdini - Seth Godin - Everyone is trying to sell you their course today, so be careful and learn from the best

Check the options available. Research on more options and see which skills is more trending. Even try to talk to the business department staff and faculty. Try to gain more insights. Even try to connect with people on LinkedIn and learn the skills.

- Without a strategy in place when learning you are just rolling downhill hoping you don't hit a tree - Be a skier who jumps of the ramp and it this case the ramp is you strategy - Create your ramp!

Try to do practically the things you learnt. Try going to a store and tell them you would do the marketing for them for free. Dont charge them. See the responses of the students. The more you talk and see the customers the more you understand and get involved in marketing.

- When you are just learning in theory how things work without testing it in real life - It's like buying Ornaments without a Christmas Tree to put it on - Get the practical experience, so you can have a beautiful Christmas Tree!

- One of the only things that AI won't be able to replace is -> the people you know - Start expanding your circle! - When you use your skills to help people out you get: - +1 experience - +1 friend

Try to talk to all the marketing officers of the companies. See their view and ask them if they want something you can do. Learn to grow by connecting with them.

The marketing field changes so rapidly that staying updated on trends and changes should be part of your day-to-day workflow. Subscribing to a newsletter (e.g., Marketing Brew) is a fantastic first step, but don't be afraid to go deeper - LinkedIn learning, professional groups, even conferences on the other side of the country. The more you proactively seek knowledge, the more you will find.