What do you do if the Corporate Real Estate market is rapidly changing?
Navigating a rapidly changing corporate real estate market requires agility and informed decision-making. As corporate real estate encompasses the management of a company's physical spaces, such as offices and warehouses, it's vital to stay ahead of market shifts to maintain a competitive edge. When faced with volatility, understanding the nuances of these changes and responding effectively can protect your investments and position your business for future growth.
To stay ahead in a fluctuating corporate real estate market, you must first assess the emerging trends. This means keeping a close eye on market indicators such as leasing activity, property values, and occupancy rates. By doing so, you can anticipate shifts and understand how they might impact your portfolio. It's also crucial to monitor economic factors that influence real estate, such as interest rates and employment figures. Being well-informed allows you to make strategic decisions, whether it's acquiring new assets or divesting from existing ones.
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James Scalo
CEO, NAI Burns Scalo | Commercial Real Estate Services
As a CEO you must be ahead of your organization and industry. Your’ antennas’ must always be up looking how your organization can be different to win. If you don’t think ahead, your organization will fall behind. We are in a new world era of unrelenting change. We have flipped our script from leading with equity and trailing with services to leading with services and trailing with equity. We also hired a President from outside our organization and joined the NAI international network. We also have rebranded all of our three operating divisions ( brokerage, management and development/ construction ) to be NAI focused. We are NAI Burns Scalo. We feel this will prove to be one of the best decisions we have ever made.
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Johannes Waetzmann
In der dynamischen Landschaft der Unternehmensimmobilien ist es essentiell, Marktveränderungen schnell zu erkennen und deren Ursachen zu analysieren. Aktuell sehen wir eine Verschiebung hin zu flexiblen Arbeitsplatzkonzepten, getrieben durch zunehmende Remote-Arbeit und technologische Fortschritte. Diese Entwicklung führt zu einer veränderten Nachfrage nach Büroflächen, wobei Standorte in Stadtzentren an Attraktivität verlieren und periphere Lagen an Bedeutung gewinnen. Ein tiefes Verständnis dieser Trends ist entscheidend, um proaktiv agieren zu können.
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Charlie Weil
Corporate Advisory, Acquisition and Disposition - Office & Industrial
As an advisory professional it is key to stay connected to your clients and understand how their business is changing so that you can look for opportunities to right size, plan for growth and ultimately maximize the efficiency of the clients leased or owned real estate. The market is dynamic at the moment with industrial down slightly from all time highs and office dealing with a fundamental changes in how businesses utilize their spaces. Understanding your lease expirations or disposition timeline are important factors to understand. With construction costs sky high it is critical to be out in front of your lease expiration or planning sufficient time to dispose of or reposition an owned asset that no longer functions for the business.
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Charlotte Seale
If you are going to be a player in the Corporate Real Estate Market, have a flexible Game Plan. Keep your eyes open for opportunities but be patient and not impulsive, especially in volatile times...this is a marathon and not a sprint!!
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Sunil Kumar
Principal Consultant at Qualitas Property Consulting
Take each day as it comes.... every new day brings in a new experience... Gives me a kick to be part of this rapidly changing industry..!
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James M.
Director of Workplace
A smart CRE team is "plugged in" to trends so should be ahead of the curve. We track all occupancy metrics now as not done previously as this helps inform anecdotal views on "running out of space"
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Jesús bolaños
Director General en Global Services (Grupo Glosermex)
Ante cambios rápidos en el mercado inmobiliario corporativo, es esencial evaluar tendencias para adaptarse ágilmente. Analizar demanda, comportamiento del mercado y tecnologías emergentes permite tomar decisiones informadas y mantenerse competitivo.
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•Antony .V.S.Turovskiy•
Founding Partner at ANATIRA GROUP; ANATIRA Family Office; Properties; Asset Management; IT.
Imperative to predict far ahead of these changes. Then adaptation for the current and implementation of chosen tactics. Focus on main strategy without hesitation.
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Jack Robson
Senior Associate, Residential Investment at Allsop LLP
In my experience, with a number of transactional teams throughout the business at Allsop, constant communication is key. The experience of our Auction Teams (both Residential and Commercial), Recievership and Valuation especially are invaluable in providing an up-to-date view of the market. Sitting in the Residential Investment team, advising our buyers and sellers correctly, I am reliant on understanding market opinion at that time. Even through the difficult times we are transacting on a weekly basis across the business, giving us a great insight to Investor appetite/ opinion. This allows us to keep informed of emerging trends and adapt accordingly.
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BRIAN WASHBOURNE
CO-FOUNDER INVEST REALTY AUSTRALIA
Real estate markets are inherently dynamic, marked by fluctuations that present both opportunities and challenges. Favorable conditions don’t stay around forever, as do challenging periods. However, real estate remains a strong investment over the long term, consistently gaining value despite market turbulence. Economic uncertainty often forces agents out of the industry due to their inability to adapt. Yet, exceptional agents rise above these challenges. Their negotiation skills and empathetic approach help clients navigate complex situations with innovative strategies. This adaptability cements their reputation and underscores the value of skilled negotiation in an ever-evolving market.
Once you've assessed the trends, it's time to revisit your strategic plan. Corporate real estate strategies should be flexible to adapt to market conditions. This could involve re-evaluating your long-term goals and considering how to align your real estate assets with your business objectives. Perhaps you need to shift focus from expansion to consolidation or vice versa. It's also important to consider the potential for repurposing assets to better suit the changing market or your company's evolving needs.
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Johannes Waetzmann
Auf Basis der Trendanalyse sollten Unternehmen eine klare Strategie entwickeln. Hierbei ist es wichtig, sowohl kurzfristige Anpassungen als auch langfristige Investitionsentscheidungen zu planen. Unternehmen könnten erwägen, in flexiblere Immobilienlösungen zu investieren oder bestehende Anlagen umzugestalten, um sie an die neuen Anforderungen anzupassen. Die Entscheidungsfindung sollte dabei auf einer soliden Datenbasis stehen und auch Risikomanagement einschließen, um gegen mögliche Marktschwankungen gewappnet zu sein.
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Jesús bolaños
Director General en Global Services (Grupo Glosermex)
En primer lugar, es crucial realizar un análisis exhaustivo del entorno, incluyendo tendencias del mercado, comportamiento de los competidores y demandas de los clientes. A partir de este análisis, se pueden identificar oportunidades emergentes y posibles amenazas. Luego, es importante ajustar la estrategia de inversión y desarrollo para alinearse con las nuevas condiciones del mercado. Esto puede implicar reevaluar los proyectos en curso, repensar la cartera de inversiones y considerar nuevas áreas de oportunidad. Además, mantener la flexibilidad y la capacidad de respuesta es fundamental en un entorno de rápida transformación. Esto puede significar estar preparado para ajustar estrategias sobre la marcha, adoptar tecnologías emergente
In a volatile market, risk management becomes even more critical. You should review your exposure to potential risks and consider strategies to mitigate them. This might involve diversifying your portfolio across different geographies or property types, or it could mean renegotiating lease terms to provide more flexibility. Ensuring that you have a robust risk management plan in place can help you navigate uncertainty and protect your corporate real estate investments from unforeseen market shifts.
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Jesús bolaños
Director General en Global Services (Grupo Glosermex)
En primer lugar, es crucial realizar un análisis exhaustivo del panorama actual del mercado y de las tendencias que lo están configurando. Esto incluye examinar factores macroeconómicos, cambios regulatorios, comportamiento del consumidor y competencia en el sector. A partir de este análisis, las organizaciones pueden identificar los riesgos emergentes y anticiparse a sus posibles impactos en sus operaciones y carteras de inversión. Una vez identificados los riesgos, es imperativo desarrollar e implementar estrategias efectivas de gestión de riesgos. Esto implica diversificar la cartera de inversiones para reducir la exposición a riesgos específicos, establecer reservas financieras adecuadas para hacer frente a posibles contratiempos
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Raphael LORIN
Revaloriser vos bureaux en hôtellerie haut-de-gamme
De nombreuses personnes voient les actifs immobiliers comme un actif statique : de l'habitation, du bureau, du commerce, de l'hôtellerie. Une manière efficace de diminuer le risque est d'analyser la transformation de l'actif en d'autres destinations au moment de l'investissement et les coûts associés. En effet si le marché évolue, vous aurez d'autres options. Un premier exemple : à Paris le marché du bureaux est sinistré depuis le covid. La possibilité de transformer un actif en hôtellerie ou encore en habitation peut être une solution. Un second exemple : avec la hausse de la livraison last mile, certains opérateurs ont pu transformer de grands plateaux de parkings en centres logistiques dédiés aux dark stores.
Embracing technology can provide a competitive edge in a rapidly changing market. Data analytics tools can help you analyze market trends and forecast future movements, while property management software can improve operational efficiency. Investing in technology also includes exploring innovations like smart buildings, which can increase the value of your properties and attract tenants. Integrating cutting-edge technology into your corporate real estate strategy can lead to more informed decision-making and better asset performance.
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Jesús bolaños
Director General en Global Services (Grupo Glosermex)
Ante un mercado inmobiliario corporativo en rápida transformación, la integración de tecnología se vuelve esencial. Adoptar herramientas como inteligencia artificial, análisis de datos y plataformas digitales puede optimizar procesos, mejorar la toma de decisiones y aumentar la eficiencia operativa. Además, la tecnología puede ofrecer soluciones innovadoras para adaptarse ágilmente a las nuevas demandas del mercado y mantener la competitividad.
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Jack Robson
Senior Associate, Residential Investment at Allsop LLP
Technology is everything to our business, whether that be simply through the drone tech we use for external shots of the properties we arte instructed to sell or the vast up-to-date and GDPR compliant database of registered investors we hold. Further, Allsop has recently taken on a Head of Research, a role that all teams are now benefitting from - understanding trends and forecasting in a ever changing market.
Don't overlook the human element in corporate real estate. Engage with your employees to understand their needs and how they're affected by changes in the workplace environment. This feedback can be invaluable when considering real estate decisions that impact where and how people work. Whether it's adapting to remote work trends or redesigning office spaces for flexibility, keeping employee well-being at the forefront can lead to more productive and satisfied teams.
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Johannes Waetzmann
Letztendlich spielen die Mitarbeiter eine zentrale Rolle bei der Umsetzung jeder Strategie. Ihre Einbindung in den Transformationsprozess ist nicht nur förderlich für die Moral, sondern ermöglicht auch die Nutzung ihres Fachwissens und ihrer innovativen Ideen. Schulungen und regelmäßige Kommunikation sind unerlässlich, um sicherzustellen, dass alle Beteiligten die strategischen Ziele verstehen und aktiv dazu beitragen können. Diese kollektive Anstrengung stärkt das Engagement und fördert eine agile Unternehmenskultur, die für schnelle Anpassungen unerlässlich ist.
Finally, building and maintaining a strong professional network is essential. This network should include real estate brokers, industry analysts, and other corporate real estate professionals who can provide insights and advice. These relationships can be a source of valuable information and may open up new opportunities. Networking also allows you to share best practices and learn from the experiences of others who are navigating similar challenges in the corporate real estate market.
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Rita Cox
Metro Atlanta REALTOR for Empty Nesters/ I specialize in helping you sell your "Family Home" and purchase your new "Forever Home" / Professional real estate services for buyers & sellers
Real estate is a rapidly changing business and it can be a full-time job just keeping up with the various shifts. As Realtors, we have to navigate the shifts in buyer and seller markets, deal with rising interest rates, and manage client demands. A solid professional network of partners in all aspects of the industry allows us to keep up with these changes and learn how to use the best practices in managing our business.
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Jesús bolaños
Director General en Global Services (Grupo Glosermex)
Cuando el mercado inmobiliario corporativo está experimentando cambios rápidos, es esencial aprovechar la red profesional. Mantener contactos sólidos en la industria proporciona acceso a información actualizada, oportunidades de colaboración y posibles socios estratégicos. Además, participar activamente en eventos y plataformas de networking puede ayudar a anticipar tendencias y adaptarse ágilmente a las nuevas dinámicas del mercado.
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Jack Robson
Senior Associate, Residential Investment at Allsop LLP
Ever changing, but one thing has remained constant - the UK residential investment market has been an attractive place to invest for years and I expect it will be for years to come, regardless of those market forces (and policy changes) that make it tougher. At Allsop we have consistently transacted small and large investment opportunities throughout the regions (and London). Pricing has of course changed over time, but the buyers and sellers remain.
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Jesús bolaños
Director General en Global Services (Grupo Glosermex)
Ante un mercado inmobiliario corporativo en constante cambio, es fundamental tener en cuenta varios aspectos clave. Estos incluyen la identificación de tendencias emergentes, la evaluación de la demanda del mercado, la adaptación ágil de estrategias de inversión y desarrollo, la gestión efectiva de riesgos y la integración de tecnología para mejorar la eficiencia y mantener la competitividad. Estar atento a estos factores permite a las empresas navegar con éxito en un entorno dinámico y aprovechar las oportunidades que surjan.
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