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Virtue

VIRTUE®’s main ingredient, Alpha Keratin 60ku®, is a patented protein with one mission: to repair damaged hair by refilling lost keratin. This whole, unbroken protein is identical to that in our own hair & is clinically proven to repair & strengthen all hair types, holistically rebuilding strands from the inside out. Hair is healthier, shinier & more resilient with each use.

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Bestsellers

VIRTUE Healing Oil 1.7 oz

VIRTUE Healing Oil 1.7 oz

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$45.00
VIRTUE Recovery Shampoo 240ml

VIRTUE Recovery Shampoo 240ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$42.00
VIRTUE 6-in-1 Styler (4 fl. oz.)

VIRTUE 6-in-1 Styler (4 fl. oz.)

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$36.00
VIRTUE Flourish Density Booster 120ml

VIRTUE Flourish Density Booster 120ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$50.00
VIRTUE Recovery Conditioner 200ml

VIRTUE Recovery Conditioner 200ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$44.00
VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
SHOP NOW
$44.00
VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 50ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$34.00
VIRTUE 6-in-1 Styler (2 fl. oz.)

VIRTUE 6-in-1 Styler (2 fl. oz.)

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$20.00
VIRTUE Restorative Treatment Mask 50ml

VIRTUE Restorative Treatment Mask 50ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$34.00
VIRTUE Flourish Conditioner for Thinning Hair 200ml

VIRTUE Flourish Conditioner for Thinning Hair 200ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
SHOP NOW
$46.00
VIRTUE Recovery Conditioner 60ml

VIRTUE Recovery Conditioner 60ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$18.00
VIRTUE Frizz Block Smoothing Spray 150ml

VIRTUE Frizz Block Smoothing Spray 150ml

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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$46.00
VIRTUE Smooth Bundle

VIRTUE Smooth Bundle

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
SHOP NOW
$82.00
VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

Last Chance: 20% Off With Code SUN

Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
SHOP NOW
$126.00

About Virtue

Discovered by bioscientists working in regenerative medicine, VIRTUE®’s Alpha Keratin 60ku® is the only 100% bioidentical keratin that’s clinically proven to repair hair. Upon each application, it seeks out degradation, replenishes lost keratin & makes damaged strands whole again. This is more than hair care, it’s biotech for hair health & it's revolutionizing the way people feel about their hair.

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Conditioner Shampoo

VIRTUE

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  • VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle
     

    VIRTUE Flourish Shampoo and Conditioner for Thinning Hair Bundle

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $90.00
  • VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Smooth Bundle with Towel (Worth $121)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $97.00
  • VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Recovery Bundle with Towel (Worth $121)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $97.00
  • VIRTUE Healing Oil 1.7 oz
     

    VIRTUE Healing Oil 1.7 oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $45.00
  • VIRTUE Flourish Density Booster 120ml
     

    VIRTUE Flourish Density Booster 120ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $50.00
  • VIRTUE Recovery Bundle
     

    VIRTUE Recovery Bundle

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $82.00
  • VIRTUE Limited Edition Full Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Full Bundle with Towel (Worth $121)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $97.00
  • VIRTUE Quick-Dry Healthy Hair Towel
     

    VIRTUE Quick-Dry Healthy Hair Towel

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $35.00
  • VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz
     

    VIRTUE SMOOTH Un-Frizz Cream 2 fl. oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $22.00
  • VIRTUE Damage Reverse Serum 1.7 oz
     

    VIRTUE Damage Reverse Serum 1.7 oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $60.00
  • VIRTUE Curl Discovery Kit (Worth $46.00)
     

    VIRTUE Curl Discovery Kit (Worth $46.00)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $40.00
  • VIRTUE ColorKick Illuminating Mask 150ml
     

    VIRTUE ColorKick Illuminating Mask 150ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $70.00
  • VIRTUE Flourish Brow Density Booster 0.14 fl. oz
     

    VIRTUE Flourish Brow Density Booster 0.14 fl. oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
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    $80.00
  • VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)
     

    VIRTUE Limited Edition Curl Bundle with Towel (Worth $121)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $97.00
  • VIRTUE Damage Reverse Trio (Worth $146)
     

    VIRTUE Damage Reverse Trio (Worth $146)

    New Arrival

    Shop new arrivals to discover the latest in beauty, skin and hair care and stock up on seasonal must-haves and everyday essentials.
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    MSRP: $146.00
    $124.00
  • VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.
     

    VIRTUE Flourish Shampoo For Thinning Hair 8 fl. oz.

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $44.00
  • VIRTUE 6-in-1 Styler (4 fl. oz.)
     

    VIRTUE 6-in-1 Styler (4 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $36.00
  • VIRTUE Flourish Conditioner for Thinning Hair 200ml
     

    VIRTUE Flourish Conditioner for Thinning Hair 200ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $46.00
  • VIRTUE 6-in-1 Styler (2 fl. oz.)
     

    VIRTUE 6-in-1 Styler (2 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $20.00
  • VIRTUE Restorative Treatment Mask 5 oz
     

    VIRTUE Restorative Treatment Mask 5 oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $70.00
  • VIRTUE Frizz Block Smoothing Spray 150ml
     

    VIRTUE Frizz Block Smoothing Spray 150ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $46.00
  • VIRTUE Full Shampoo (8 fl. oz.)
     

    VIRTUE Full Shampoo (8 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $42.00
  • VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.
     

    VIRTUE Flourish Minoxidil Foam 5 For Women 2.11 oz.

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $30.00
  • VIRTUE Recovery Conditioner 200ml
     

    VIRTUE Recovery Conditioner 200ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $44.00
  • VIRTUE Recovery Shampoo 240ml
     

    VIRTUE Recovery Shampoo 240ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $42.00
  • VIRTUE Refresh Purifying Shampoo (4 fl. oz.)
     

    VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $32.00
  • VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece
     

    VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Hair Kit 3 piece

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $126.00
  • VIRTUE Full Bundle
     

    VIRTUE Full Bundle

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $82.00
  • VIRTUE Full Conditioner (6.7 fl. oz.)
     

    VIRTUE Full Conditioner (6.7 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $44.00
  • VIRTUE Smooth Conditioner (6.7 fl. oz.)
     

    VIRTUE Smooth Conditioner (6.7 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $44.00
  • VIRTUE Curl-Defining Whip 156g
     

    VIRTUE Curl-Defining Whip 156g

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $40.00
  • VIRTUE Smooth Bundle
     

    VIRTUE Smooth Bundle

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $82.00
  • VIRTUE CORRECT Healing Oil 0.67 fl. oz
     

    VIRTUE CORRECT Healing Oil 0.67 fl. oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $26.00
  • VIRTUE Full Shampoo Travel Size 60ml
     

    VIRTUE Full Shampoo Travel Size 60ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $17.00
  • VIRTUE Full Conditioner Travel Size 2 oz
     

    VIRTUE Full Conditioner Travel Size 2 oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $18.00
  • VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)
     

    VIRTUE Refresh Purifying Leave-in Conditioner (5 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $34.00
  • VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece
     

    VIRTUE Flourish Nightly Intensive Hair Growth Treatment Hair Kit 4 piece

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $134.00
  • Virtue ColorKick De-Brassing Shampoo 240ml
     

    Virtue ColorKick De-Brassing Shampoo 240ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $44.00
  • VIRTUE Volumizing Mousse 156g
     

    VIRTUE Volumizing Mousse 156g

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $40.00
  • VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)
     

    VIRTUE Exfoliating Scalp Treatment (5 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $50.00
  • VIRTUE Smooth Conditioner Travel Size 57ml
     

    VIRTUE Smooth Conditioner Travel Size 57ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $18.00
  • VIRTUE Smooth Shampoo (8 fl. oz.)
     

    VIRTUE Smooth Shampoo (8 fl. oz.)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $42.00
  • VIRTUE Dry Shampoo 128g
     

    VIRTUE Dry Shampoo 128g

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $36.00
  • VIRTUE Restorative Treatment Mask 50ml
     

    VIRTUE Restorative Treatment Mask 50ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $34.00
  • VIRTUE Smooth Shampoo Travel Size 2 oz
     

    VIRTUE Smooth Shampoo Travel Size 2 oz

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $17.00
  • VIRTUE Texturizing Spray 140g
     

    VIRTUE Texturizing Spray 140g

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $40.00
  • VIRTUE 6-in-1 Styling Paste 50ml
     

    VIRTUE 6-in-1 Styling Paste 50ml

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $40.00
  • VIRTUE Full Discovery Kit (Worth $46.00)
     

    VIRTUE Full Discovery Kit (Worth $46.00)

    Last Chance: 20% Off With Code SUN

    Last Chance: Get 20% Off with code SUN. Participating products only. The Summer Sale ends 5/31/2024 at 11:59 p.m. PT.
    SHOP NOW
    $38.00

Say goodbye to dry, damaged hair with VIRTUE. The brand formulates products to strengthen and thicken the look of fragile strands caused by heat and color treatments. VIRTUE formulas are powered by Alpha Keratin 60ku®, an exclusive protein designed to visibly fortify the strands and encourage a shiny appearance. The brand’s extensive collection covers all your hair care needs, offering everything from styling and protection to everyday maintenance. Shop bestsellers including the Healing Oil, Restorative Treatment Mask, Recovery Shampoo and Recovery Conditioner at Dermstore.

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.