Sales & Marketing

Read our expert tips on how to build an effective email marketing contact list.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Want to get your product featured in a movie or TV show? Here's what you need to do.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

This guide describes contact management and how it works to improve a business's communications with its customers.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.