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THE
PROC
-ESS
PROC
-ESS
how did the process start? as is often the case with these things, a chance meeting and shared understanding, a mutual decision was made to collaborate and craft something completely different from the norm
it was agreed that 'P' symbolizes premium, and it is this standard that we have pursued, manifesting a collection that translates Gunna's vision
it was agreed that 'P' symbolizes premium, and it is this standard that we have pursued, manifesting a collection that translates Gunna's vision
THE
COLLEC
-TION
COLLEC
-TION
what is p by Gunna? This collaboration embodies Gunna's distinctive signature style and aesthetic, showcasing vintage-inspired pieces. from washed-down overdyed jersey to sun-faded denim and cropped silhouettes, each garment evokes a sense of nostalgia that reflect his personal style
The collection exudes a sense of authenticity, from hand nibbled finishing to tarnished trims channelling Gunna's unique perspective on fashion and self-expression
The collection exudes a sense of authenticity, from hand nibbled finishing to tarnished trims channelling Gunna's unique perspective on fashion and self-expression
GUNNA’S WORDS
“Creating ‘P STAR’ was about crafting something that felt authentic, original and one of wun. As an artist, designer and over all creative any opportunity for me to showcase my talent on a platform I’m passionate about, is why I’m grateful. BoohooMAN and I are about to create something that’s never been done with the brand, we’ve elevated the fabric, I personally designed every garment and challenged the company to develop a collection with the best of everything”
Gunna, Rapper (Creative Designer, Philanthropist)