Persona & Privacy

Persona is designed to protect your information and enable you to choose what you share.

Persona is a natural representation of you that you can use to connect with others.

To create your Persona and personalized EyeSight, Apple Vision Pro cameras capture images and 3D measurements of your face, head, upper body, and facial expressions. The data used to build your Persona and EyeSight do not leave your device. Your Persona may be stored on Apple servers, encrypted in a way that Apple cannot access.

For FaceTime calls on Apple Vision Pro, your Persona will be sent securely to all of the people on the call so they can view your Persona. After a call is completed, your Persona may remain stored encrypted on the other call participants’ devices for up to 30 days. The other call participants will be able to view your Persona only when they are on a call with you.

If you allow an app to access your Persona, the app will receive a video feed of your Persona’s movements.

You can recapture or delete your Persona by going to Settings > Persona and tapping Recapture or Delete.

You can reset EyeSight by going to Settings > People Awareness and tapping Reset Personalized EyeSight. This will remove personalized eye details from EyeSight, like your eye shape and measurements, but EyeSight will still use your skin tone where available. After you have reset EyeSight, you can restore it by recapturing your Persona.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy

Publish on February 2, 2024