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Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company’s first deal with a social platform and offering more specific measurements beyond estimates.
Over the past six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types of ads available on Snapchat. Emissions data for those placements is available to agencies and advertisers that subscribe to Scope3’s emissions dashboard starting today (May 13).
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