At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industry-wide collaboration, adland has the beginning of a framework for measuring the climate impact of advertising.
Following Blocklist Backlash, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Good-Loop carbon reduction tool Good Measures aligns with GARM's long-awaited framework.
Some Climate Activists Have Given Up On Cannes
This year, many of the more confrontational environmental groups are skipping the glitzy ad conference.
The Guardian to Launch New Review Product Focusing on Sustainability
The Guardian's new sustainability-focused review product debuts this summer.
UN Secretary-General Tells Agencies to Drop Fossil Fuel Clients
In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home the need for immediate action to keep warming [...]
This Little Green Leaf Means Your Ad Was Renewably Powered
The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with [...]
Scope3 Tool Shows How Reducing Carbon Impacts Media Performance
Scope3 will make it easier to see the carbon emissions of digital media campaigns and how cutting out high-carbon-emitting publishers affects advertisers' goals.
95% of Digital Media Emissions Come From Supply Chain Partners
Programmatic made up 77% of total media-related emissions.
4 Ways Consumer Brands Can Break Up With Plastics
We're approaching a tipping point in our addiction to plastics in packaging.
Woodward Throwbacks Reimagines Furniture With Reclaimed Materials
Bo Shepherd and Kyle Dubay bring design innovation to reclaimed materials in their native Detroit.
Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million
Sustainability tech platform Provenance aims to simplify brands' green claims.
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.
Clean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to Polluters
Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning in one of 10 categories.
Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
4 Creative Sustainability Campaigns That Cut Through the Noise
It’s apparent that in recent years, sustainability has become increasingly top of mind for marketers. But amid doom-and-gloom calls or greenwashing claims, it can be all too easy for consumers [...]