Paul Hiebert
Paul Hiebert is Adweek's deputy editor of special projects.
Cannes Lions Award Entries Are Down 38% Compared to All-Time High in 2016
The decline in submissions hasn't hurt attendance or overall revenue.
GE’s Former CMO Linda Boff Becomes CEO of Said Differently
Linda Boff is the latest top marketer to ascend to chief executive.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults, according to a new report from decision intelligence company Morning Consult. [...]
Apple Becomes the World’s First $1 Trillion Brand
Gains in global brand value follow the same trends as the stock market.
TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
In just nine months since it hit the market, TikTok's in-app shopping tool has given top beauty retailers a run for their money.
Can AI Replace Humans for Market Research? This Firm Is Doing It
New York-based startup Evidenza, which has been in stealth mode since January, is building a strong case for using artificial intelligence to upend the entire market research process.
ADWEEK Readers Believe Gen AI Will Enhance Creativity Rather Than Diminish It
A recent poll found 41% of ADWEEK readers believe gen AI will enhance human creativity. Just 27% think the technology will diminish it.
Kimberly-Clark’s New Top Marketer Has a Plan and Money to Spend
The company aims to continue growth without relying on endless price increases.
Infographic: Where to Find Your Target Audience
In a world of endless options, here's where consumers are actually finding their news and entertainment.