Kyle O’Brien
Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy. Before joining Adweek, Kyle was creative works editor at The Drum. Kyle is based in Jim Thorpe, Pa.
How Brands Are Unlocking Customer Loyalty Through Data to Unleash Growth
First-party data, not the sexiest topic on the croisette, helps brands tap into growth, per an ADWEEK House panel.
Globant Launches Globant Gut to Compete With the Big Consultancies
Globant Gut Network will specialize in marketing strategy, media, content, marketing technology, design, product and commerce.
Agency Vacation Proudly Launches During Pride Month
The new shop is made up of Giant Spoon and Mother veterans.
Carnival Cruise Line Selects TBWA\Chiat\Day NY as New Creative AOR
The agency takes over from Anomaly, which had the contract since 2017.
Former Flock Freight Top Marketers Orlando Baeza and Andrew Teague Debut Brand Studio
Unentitled is led by veteran marketing team Orlando Baeza and Andrew Teague, both of whom have worked at agencies but ultimately made their names as in-house executives.
Rocket Companies CMO Jonathan Mildenhall on Why It Chose Mirimar as Creative Agency of Record
The indie shop built on a prior relationship with CMO Jonathan Mildenhall.
Publicis Uses an AI Bot to Cut the BS From AI at Cannes
The holding company will have sessions during the festival touting its AI capabilities.
BENlabs Names New CEO and Lays Off Half Its Staff After Failed AI SaaS Experiment
Gates Ventures pulled the plug on Ricky Ray Butler’s expensive vision.
EP+Co Appoints Kat Shafer as President to Succeed Allen Bosworth
Bosworth will retire from the industry after over 35 years at the agency he co-founded.
Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads
The campaign, “The Power of Us,” is the first under U.S. Bank CMO Michael Lacorazza.