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  • dwillmore - Thursday, February 17, 2022 - link

    So, "Arctic Sound" is a GPU? I hope they don't call the next audio chip "crystal vision".
  • amnesia0287 - Thursday, February 17, 2022 - link

    Pretty sure they are referring to the other type of Sound, like Puget Sound. It’s a geographical term: https://en.wikipedia.org/wiki/Sound_(geography)
  • linuxgeex - Thursday, February 17, 2022 - link

    haha, we've been mired in the *lakes for 6 years, now we're going to be beached in *sounds lolol.
  • dwillmore - Friday, February 18, 2022 - link

    That was clear, but that won't help non-English speakers and even for us English speakers, it's a poor choice.
  • Zingam - Saturday, February 19, 2022 - link

    They are referring to the sound it's going to make while running.
  • Zingam - Saturday, February 19, 2022 - link

    Listen to this: https://www.youtube.com/watch?v=w7C6ZtZ6BIo
  • linuxgeex - Thursday, February 17, 2022 - link

    This needs to be appealing to creators. To do that, it needs to be competitive with nvenc h264 vmaf*framerate/bitrate or nobody is going to use it for streaming. If nobody uses it for streaming then it's not going to have a significant impact or be a selling point. Even decade-old Intel QSV h264 got the job done for the average user's video coding needs... it's like jpeg... it's ubiquitous and does the job well enough that most will keep using it unless something utterly trumps it.
  • GeoffreyA - Friday, February 18, 2022 - link

    I fear this will be little more than a hardware version of Intel's SVT-AV1, whose quality is deplorable.
  • duvjones - Friday, February 18, 2022 - link

    I'm pretty familiar with that, and I hate to say it, but that's by design. SVT codec set is pacifically geared for performance than it is for quality. Some codexes are more sensitive to that, AV1 being one of those at the moment.

    Probably what's more interesting is where the software is deployed at the moment. I've been hearing that Netflix uses this set, which makes sense it has all its encoding and decoding needs
  • GeoffreyA - Friday, February 18, 2022 - link

    Yes, I remember that Intel and Netflix collaborated on SVT-AV1, and the guiding approach was making everything run as fast as possible.
  • brucethemoose - Monday, February 21, 2022 - link

    Realtime hardware h264 is a low bar, well below most SVT-AV1 presets. I would be shocked if HW AV1 was worse than that, especially if it supports grain synth and such.
  • duvjones - Friday, February 18, 2022 - link

    I don't think this does, creators are not the market that Intel's targeting with this. However if you happen to have a server farm, or a cloud somewhere, and happened to be serving video... this would do wonders for what you have on the back end. So less Twitch streamers and more Twitch administrators.... and you can substitute Twitch for YouTube or Netflix or Disney+, etc.
  • youareliar - Friday, February 18, 2022 - link

    Media/Streaming websites like Youtube, discord can benefit a lot from such products
  • Oxford Guy - Friday, February 18, 2022 - link

    ‘It’s the sound for when the product has left you out in the cold.’
  • brucethemoose - Monday, February 21, 2022 - link

    "Though given the potential value of the first hardware AV1 encoder, it remains to be seen whether Intel will enable it on their consumer Arc cards, or leave it restricted to their server card."

    I hope they follow Nvidia's model, and leave it (more or less) fully enabled while restricting certain non-consumer software features to the server cards (like simultaneous nvenc streams, or NvFBC).
  • brucethemoose - Monday, February 21, 2022 - link

    * Just to add to this, IMO Intel can't afford to fuse off features on Arc. The need to be as competitive with Nvidia/AMD as possible.

    Also, Anandtech still needs a edit button...
  • GNUminex_l_cowsay - Thursday, March 10, 2022 - link

    Still no mention of SR-IOV.
  • ChrisGX - Friday, March 11, 2022 - link

    The proof isn't in the pudding, it's in the eating.

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