2024 Upfront Takeaways For Our Partners

Our 2024 NBCUniversal Upfront and Telemundo celebration showcased the power of connections – to each other and to our culture-defining content. We brought to life our portfolio of premium content via iconic talent, live performances, and exciting programming announcements – all to showcase the power of content that CONNECTS with fans and, in turn, provides a brand safe environment for our advertising partners.

Watch the entire presentation on-demand and read key takeaways for our partners.

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VISION

1. NBCU’s strategic approach to content creates programming and experiences that resonate with consumers and extend to your brand.

As the most innovative company in media, we harness our expertise to drive growth across an interconnected portfolio. The Upfront demonstrated how we execute this strategy with premium content to make emotional connections with consumers.

Beloved talent took the stage to celebrate the brands, IP, and events that define consumer connection. We looked ahead to the epic live spectacle of the 2024 Paris Olympic and Paralympic Games and showed the power of live Sports and Specials year-round. We previewed new originals and reimagined iconic franchises across NBC, Peacock, Bravo and Telemundo. And with a memorable live musical performance, we delivered the emotional connection of our holiday specials to everyone in attendance. NBCUniversal content creates shared viewing experiences, in English and Spanish across all platforms — providing new avenues for brands to engage consumers.

Read all the latest content announcements across NBCUniversal:

CONTENT

2. NBCU’s connections with consumers have a massive cultural impact – and your brand can be a part of it!

Across film, television, and streaming, in English and in Spanish, we have the unique ability to bring compelling stories forward and become a home for visionary talent to explore their original ideas. The Upfront spotlighted how NBCU takes big swings with our content – whether investing in new fan favorites on Peacock like The Traitors or turning Wicked into a cultural event with our cross-company Symphony program.

We create stories that shape culture and reach highly engaged audiences on every platform. With more ways to collaborate across our ecosystem, we invite our clients and partners to be an essential part of how we bring these remarkable stories to life.

Watch trailers for a look forward at our expanding content slate:

AUDIENCES

3. NBCU connects your brand to strategic audiences at scale through our premium content.

Over 273 million people (P2+) interact with our brand-safe content each month. We’re engaging those audiences from morning to night on TV screens, mobile screens, movie screens, and even off-screen at live events like BravoCon and throughout our theme parks. We underpin this unmatched scale with a first-to market tech stack focused on strategic audiences.

One Platform Total Audience allows you to reach any audience segment wherever, whenever, and however they watch NBCU content. These audiences are your consumers, with real spending power, diverse backgrounds, and unique consumption habits.

Find out more about how to put the power of One Platform Total Audience to work for your brand.

EFFECTIVENESS

4. NBCU’s commitment to premium content, consumer connection, and strategic audiences drives your ROI.

Only NBCU can bring together the best of premium content, cross-platform scale, strategic audiences, and ad innovations in one interconnected portfolio. We’ve developed our entire ecosystem through the lens of our partners, all to drive advertising effectiveness.

By delivering audience-based advertising within NBCU – aligning with our biggest and most impactful content – we’ve proven we can make new, emotional connections between your brand and our audiences.

See the real results NBCU drove for partners with One Platform Total Audience, and read our case studies for more.

At our 2024 Upfront presentation, we showed how we put the power of premium content to work for you. We connect culture-defining programming, strategic audiences, and first-to-market technology to drive measurable results at scale. As we lead the charge toward the future, we invite you all to build new connections with us.

Sources:

H2’22-H1’23 P2+, (UEs based on Total HHs, not TV HHs) TV- Nielsen. L7, Total Day, Reach %, 1 minute qualifier (Incl Syndication); Digital- comScore Video Metrix: Media Metrix. Multi-Platform Data US Only; STB – Nielsen Streaming, Traditional TV/STB, Bravo VOD, E! VOD, NBC VOD, Oxy VOD, Syfy VOD, TLMND VOD, Universal Kids VOD, USA VOD. NBCU Connect based on FW Markets in comScore OTT Intelligence, P18+ is 1:1. Peacock based on comScore VMX. All YouTube data (competitor-specific YT assets and YT Parent-level) is Mobile/Desktop Only (excl CTV). Includes Anzu Video Reach (Internal Anzu Data Source: Anzu analytics, Demo % Comps applied from Anzu/Apptopia, Video based reach % Comps applied from Anzu Analytics). Excludes Apple News. MRI Audience Comps applied to P18+ NBCU Reach.

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