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Want to Opt Out?

Learn About Internet Connected TV Choices

Information on Opting Out on TV Streaming Devices:

This page is provided to help more easily find consumer choice mechanisms on various connected devices. It is provided for educational purposes only. The instructions provided below may change at the discretion of the companies that provide the operating systems for these devices.

Many TV streaming devices and smart TVs include unique advertising identifiers and have the ability to collect data about the content viewed by users, as well as the user’s interaction with some applications available on these devices, for digital advertising purposes. The operating systems on many of these devices include built-in settings to help users express privacy preferences for digital advertising data collection and use.

Below are instructions for locating and modifying the privacy preferences on many commonly used TV streaming devices and smart TVs and to limit digital advertising data collection on these devices to the extent that the device’s manufacturer will allow. Some companies may offer additional or alternate choices depending on their technology (such as resetting an advertising ID or turning off the associated service). You should contact the provider of the opt-out mechanism if you experience any issues or have questions about its functionality.

Most companies will apply privacy preference to digital advertising data collection and use practices for the device on which the preference is expressed, but not for data collection and use on any additional devices. Privacy settings for web browsers on these TV streaming devices and smart TVs are typically independent from the privacy preferences described on this page. To learn more about expressing your privacy preferences in a web browser, please visit the NAI’s opt-out page.

Below are instructions for using the advertising choice mechanisms provided by many popular TV streaming devices and Smart TVs:

  • Amazon Fire TV
  • Apple TV
  • Google Chromecast
  • Roku
  • Xbox
  • LG TV
  • Samsung TV
  • Sony TV
  • Vizio TVes in a web browser, please visit the NAI’s opt-out page.

Amazon Fire TV

Settings -> Preferences -> Privacy Settings -> Interest-based Ads -> Off

Select Preferences
Go to Privacy Settings
Turn Interest-based ads OFF

Apple TV

Settings -> General -> Privacy -> Limit Ad Tracking -> On

Select General
Select Privacy
Switch Limit Ad Tracking to On
On pre-2015 Apple TV:

General -> Send Data To Apple -> No

If you are using ‘Family Sharing’ the organizer of the group has to allow other members to make modifications:

Settings -> General -> Restrictions -> Advertising -> Allow modifications

Google Chromecast

Menu -> Devices -> Tap on the device icon -> Press three dots in the upper left corner -> Settings -> Send Chromecast device usage data and crash reports to Google -> Uncheck the box

Select device icon
Press three dots in the upper left corner
Uncheck box next to “Send Chromecast device usage data and crash reports to Google”

Roku

Settings -> Scroll to Privacy -> Advertising -> Limit Ad Tracking

Go to settings and scroll down to Privacy
Select Advertising
Select limit ad tracking

Xbox

System -> Settings -> Account -> Privacy and Online Safety -> App Privacy -> General -> Enable Advertising ID -> Uncheck

App Privacy
General
Uncheck “Enable Advertising ID”

LG TV

Settings -> General -> LivePlus -> Uncheck

Samsung TV

Settings -> Support -> Terms & Policies -> Internet Based Advertising -> Off

Settings
Support
Terms & Policies
Internet Based Advertising
Off

Sony TV

Settings -> Network -> Samba Interactive TV -> Disable/Off

Vizio TV

Menu button on remote or open HDTV Settings app -> System -> Reset & Admin -> Highlight Viewing Data -> Press right arrow to change the setting to Off

Got to Settings and then select Reset & Admin

Learn About Mobile Opt Outs

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