You can use the Engagement tab at the video level in YouTube Analytics to get an overview of what your audience is watching and how they interact with your content. The key metrics card shows your watch time (hours) and average view duration. Learn more about how engagement metrics are counted.
View your engagement reports
- Sign in to YouTube Studio.
- In the left Menu, select Analytics.
- From the top menu, select Engagement.
The Top videos report highlights your most popular videos. You can use the expanded analytics report to view more metrics, like views and impressions.
The Top playlists report shows you which of your playlists have had the most watched time. It doesn't matter if some of the videos on the playlist are from other channels. You can see playlist data even if you've never uploaded a video.
The Top posts report shows your most popular posts based on likes or votes on mobile. Use the expanded analytics report to see more details, like click-through-rate.
The Top cards report shows you which cards your viewers clicked most, across all videos on your channel.
Top videos by end screen
The top videos by end screen report shows you which end screen your viewers clicked most across your entire channel.
Top end screen element types
The Top end screen element types report shows you which element type your viewers clicked most across your entire channel.
Key moments for audience retention
The key moments for audience retention report shows how well different moments of your video held viewers' attention. You can also use typical retention to compare your 10 latest videos of similar length.
Likes vs. dislikes (video level)
The Likes (vs. dislikes) report summarizes how many viewers liked and disliked your videos. You can add the Likes (vs. dislikes) metric with the expanded analytics report at the channel level.
End screen element click rate (video level)
The End screen element click rate report shows you how often viewers clicked each end screen element in your video. This report is only available after you’ve clicked into a specific video.
This report shows your content that has been remixed to make Shorts. The report also shows the number of times your content has been remixed and the number of remix views. To get more detailed info about remixes, click or tap SEE MORE.
Why can't I see data for a specific playlist?
Does it matter whether I own all the videos in the playlist?
If I’ve never uploaded a video, can I see data for my top playlist?
Why did my like count change?
Why is my video’s like count in Analytics different from the watch page?
Metrics to know
Average view duration
Estimated average minutes watched per view for the selected video and date range.
Watch time (hours)
The amount of time viewers have watched your video.
The number of legitimate views for your channels or videos.
The number of clicks a specific card got.
The number of times a card has been shown. A single card can have at most one impression per view.
Card teaser clicks
The number of clicks a card teaser got. Card icon clicks are attributed to the last teaser shown.
Card teasers shown
The total number of times a teaser has been shown. Teasers can have several impressions per view.
Clicks per card shown
How often viewers clicked a card when it was shown.
|Clicks per end screen element shown
How often viewers clicked an end screen element when it was shown.
|End screen element clicks
The number of times an end screen element was clicked.
|End screen elements shown
The number of times an end screen element was shown.
|Teaser clicks per card teaser shown
The average teaser clicks per teaser impression.