On October 22nd, 2018, our Personalized Ads Policy, Customer Match Policy and Google Ads policies were updated with additional requirements for advertisers to show sufficiently established Google Ads or Display & Video 360 account history.
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Advertiser account must have a good history of policy compliance
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Advertiser account must have good payment history
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Advertiser account must have at least 90 days’ combined history across Display & Video 360 and Google Ads
- Advertiser account must have a combined total of more than USD 50,000 total lifetime spend on Display & Video 360
This policy change impacts customers using the following features:
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Audience segments imported using a data management platform (DMP)
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Audience segments from a third-party data provider
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Audience segments uploaded using Customer Match (YouTube only)
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Audience segments directly uploaded to Display & Video 360 (e.g. device ID uploads)
- Use of provided lists (uploaded from Campaign Manager 360) for Display & Video 360 targeting
Contact your assigned Account Manager to determine whether your account meets the requirements for using uploaded data.