Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting. The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads, and keywords are driving the highest quality interactions with customers.
We’re also adding call and message reporting to the main extensions tab in Google Ads so you can see how individual extensions are driving results from phone calls and messages. Review new metrics like phone-through rate and chat rate to optimize your performance. Read more about reporting on your call and location extensions.
For more advice and best practices for driving calls with Google Ads, read our updated guide.
Posted by Michael Russo, Product Manager, Google Ads