You can now comment directly in your Google Ads performance graphs, or in a Notes panel in your Google Ads account. This allows you to flag and share timely details about your account with others. This can be useful in a variety of contexts.
If you work with others in managing an account, using notes can relay timely changes (like the fact that you just launched a new ad group). This can improve productivity and collaboration across your team. For example, let’s say performance spiked and you already diagnosed the issue. You can leave a comment for other team members’ reference so they don’t have to duplicate the analysis you’ve already done. Or if you significantly adjusted the budget on a campaign, you can add a note flagging this change and when you made the it. Colleagues can then immediately understand why performance changed over the past couple of days. You could use Notes to flag other critical changes in your account, such as when you’ve started a new promotion, changed bid strategies, or paused keywords.
Notes are not only useful for flagging account adjustments. You could highlight external insights such as unique seasonal factors that may affect account performance. For example, if you have ads running in a different country, you could note the different holiday periods that could affect the search volumes occurring there.
Notes is a powerful collaborative tool that allows you to inform others of important changes or events that can affect your account performance. Learn more here.