October 27, 2022
According to Edison, among weekly podcast listeners in the US, YouTube is the second most frequently used service for consuming podcasts.1 Advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.
For help getting started, visit the placement targeting page on the Google Ads Help Center.
Posted by Christine Fujioka, Global Product Lead, YouTube Ads
1. Source: Edison Research, Edison Podcast Metrics Report, US, Q2 2022 (Spotify 27%, YouTube 19%, Apple Podcasts app 17%)