Music is a deeply personal medium and often reflects the listeners’ state of mind. In fact, a new Ipsos survey commissioned by Google shows that 48% of people in the US say that they consume music to lift their mood and 84% say that music makes them very happy.1
To help advertisers tap into these attitudinal signals, we recently launched 5 types of Music Mood Lineups: Romantic, Happy & Uplifting, Chill, Downbeat, and Funky Moods in Google Ads for 20 countries. Music Mood Lineups contain videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists. For example, the Happy & Uplifting Mood Lineup contains videos from the Happiest Pop Hits and A Happy Alternative Playlists and many other playlists that people are listening to to feel good.
You can find these in the topic targeting section when you are creating a new video campaign. For help getting started, visit the placement targeting page on the Google Ads Help Center.
Posted by Melodie Zhu, Product Manager, YouTube Ads
1. Source: Ipsos survey data, April 2022